Describing what triggers consumers’ buying decisions, world-renowned entrepreneur, and American author Seth Godin, famously said, “People do not buy goods & services. They buy relations, stories, and magic.” 

In today’s age of consumerism, inundated with a plethora of marketing campaigns, each vying for increased eyeballs, not many marketers come up with a product that leaves us with a memorable impression. However, with technology transforming most business spheres, each day, things are bound to, and are rapidly changing. 

In India’s case, while it's true that brand messaging targeted at the consumers’ subconscious mind is still at a nascent stage, there certainly is an increased realisation that one size fits all model no longer works. 

Emotional AI: It all starts (and ends) in the mind 

Emotional AI that could be described as using AI technologies to knowing a customer's unarticulated and unsaid feelings remains a largely unexplored field.