October 2024

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

A Season of Growth and Opportunity

As the festive season approaches, we find ourselves in a dynamic and promising phase for the outdoor media industry. This period, spanning from Dussehra to Diwali and beyond, is not only a time of celebration but also a critical window for businesses to boost their visibility and drive sales. With the country fully emerging from the shadows of the pandemic, this year’s festive season offers a fresh sense of optimism and opportunity for growth.

The outdoor media landscape is evolving rapidly, with brands embracing innovative strategies to capture consumer attention in an increasingly competitive market. At Laqshya Media, we are witnessing firsthand how companies are shifting their approach from merely seeking visibility to creating deeper engagement with consumers through creative, experiential campaigns. The anticipated 20-40% revenue growth for the OOH industry during this festive quarter reflects this growing momentum.

As we look ahead to 2025, it’s clear that both traditional and digital marketing will continue to evolve at breakneck speed. From regional campaigns transforming India’s marketing scene to global brands like Mountain Dew refreshing their visual identity, the trends are clear: agility, innovation, and consumer-centric strategies will lead the way.

We hope this edition inspires you to think creatively and seize the opportunities this vibrant season presents.

Best wishes,

Yuvrraj Agarwaal

Chief Strategy Officer, Laqshya Media Group

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

A New Benchmark in Workplace Excellence and Industry Evolution

Hi all,

Welcome to the July 2024 edition of Clickthru, where we bring you the latest developments and achievements from the media and advertising industry. This month, we are thrilled to highlight the dynamic events and innovations that are shaping our future.

Our cover story features the vibrant ABFL Day 2024, orchestrated by Laqshya Live Experiences, which brought together over 1400 employees of Aditya Birla Finance for a memorable two-day celebration. This event, filled with cultural showcases and inspiring talks from personalities like Boman Irani and K.L. Rahul, exemplifies the power of live experiences in fostering community and corporate spirit.

As we reflect on these developments, it becomes evident that our industry is at a critical juncture where creativity meets technology. The fusion of traditional and digital marketing techniques is not just a trend but a necessity for staying relevant in a rapidly changing landscape. It is essential for us to continually adapt and embrace these innovations, as they offer new avenues for engagement and growth.

Best wishes,

Laqshya Media Group

Cover Story

Festive season lights up hope for OOH industry; 20-40%
revenue jump expected

As the festive season brightens the country with vibrant celebrations, the outdoor media industry is gearing up for what seems to be the brightest quarter of the year. The period from Dussehra to Diwali and beyond is a crucial window for businesses across sectors to boost their sales and visibility.

According to OOH players, with India fully returning to normalcy post-pandemic, there's a renewed excitement for campaigns and a robust festive atmosphere. While the impact of Covid was still evident last year, this time the market is fully open.

"This festive season offers tremendous potential for the OOH industry, and we're optimistic about strong demand across various sectors," says Amarjeet Singh Hudda, COO of Laqshya Media. He also notes a shift in brands' outdoor advertising strategies. Today, companies are no longer just seeking visibility—they're embracing innovative approaches to engage consumers in an increasingly competitive market.

Indian Marketing News

India a key priority market: Meta's Sandhya Devanathan

WIn an interview with PTI, Meta India vice president Sandhya Devanathan said India is the leading market for short-form video Reels' watch-time on Instagram. The Facebook and Instagram parent Meta is upbeat about the pace and extent to which Reels Read More

How impactful regional campaigns are changing the game of marketing in India

Regional campaigns act as a catalyst for fostering deeper connections with the local target audience helping the brand and the organisation increase its penetration. Read More

How impactful regional campaigns are changing the game of marketing in India

Regional campaigns act as a catalyst for fostering deeper connections with the local target audience helping the brand and the organisation Read More

Decathlon partners with Zepto: Gear up and get moving in no time!

The partnership will offer Decathlon’s sporting goods in 16 cities, including Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad Read More

Anticipated Marketing Trends in India for 2025

As we approach 2025, the marketing and branding landscape is set to undergo significant transformations driven by rapid technological advancements, evolving consumer behaviours, and a heightened emphasis on sustainability and personalization. Read More

How Adidas earned its stripes in India

During the annual investor call, when Bjørn Gulden, CEO, Global Brands, Adidas was asked about gowing the brand's presence Read More

Urban Indian consumers gear up for increased spending this Diwali: Report

As brands prepare for the upcoming festive season YouGov's Diwali Spending Index reveals a spending propensity of 117.37 among urban Indians- the hihest in four years.Since 2020 Read More

Urban Indian consumers gear up for increased spending this Diwali: Report

As brands prepare for the upcoming festive season YouGov's Diwali Spending Index reveals a spending propensity of 117.37 among urban Indians- the hihest in four years.Since 2020 Read More

From barter to bots: Marketing's evolution in the digital age

From print ads to AI, JCBL Group's corporate communication head explains how marketing has evolved into a dynamic, consumer-driven experience that demands innovation. Read More

Gen Z to help India's travel spending expand 9% a year: McKinsey Report

New Delhi: A new generation of travellers benefitting from India's strong GDP growth of over 6% a year Read More

SBI Life Becomes Gold Sponsor of India's Team for Paris 2024 Paralympics

SBI Life Insurance, one of India's most trusted life insurance companies, steps up to partner with the Paralympic Committee of India (PCI) Read More

India's booming digital marketing landscape

The digital advertising spend in India is at INR 39,714 Cr. (as per Business Standard). This has grown exponentially from INR 16,974 cr. in 2020. Read More

Global Marketing News

Baby Boomers a tricky group for advertisers

Baby Boomers - born 1946 to 1964 - is a tricky category for advertisers. Only 12% of them globally feel 'positive' about advertising. They have have the lowest average levels of ad receptivity in a cross-generation Read More

How Coca-Cola bottled the vibrancy of Africa for its latest creation

Coca-Cola today (May 23) unveiled its latest flavor from its Creations platform, Coca-Cola Wozzaah Zero Sugar,which looks to celebrate the vibrancy and dynamism of the entire African continent. Read More

Why Mountain Dew refreshed its visual identity for a new era of marketing

new logo builds on a recent reinvigoration & that has seen the brand & shift & from a positioning around the & extreme toward “energizing refreshment.” Read More

Global ad spend to grow 10.5% this year

Global advertising spend will grow 10.5% this year to a total of $1.07 trillion. This is the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. Read More

Kraft Heinz brand Mio offers to take out ad space on consumers' reusable water bottles

In an effort to reach Gen Z consumers, Kraft Heinz brand Mio is offering to pay for ad space on the generation's accessory of

Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story

“Kickstarter was born in Bed-Stuy, Brooklyn, and our first office was located in the Lower East Side,” she explained. “Later, we moved our headquarters to Greenpoint, Brooklyn. Read More

Snapchat bows new ad solutions with Disney, McDonald's and Taco Bell

Sponsored Snaps & allows advertisers to send videos directly to the app's users, while Promoted Places highlights businesses on the Snap Map. Read More

Why Asics continues to focus on mental health to differentiate itself from competition

Inspired by Dove’s 20-year Real Beauty campaign, Asics intends to build a mental health platform that spans decades. Read More

Trivia

SBI General Insurance Company has recently (in September '24) launched a comprehensive health insurance plan 'Health Super Top-Up policy'.
The Organization for Economic Cooperation and Development (OECD) has raised India's Gross Domestic Product (GDP) growth forecast by 10 basis points (bps) to 6.7% for Financial Year 2024-25 (FY25), from its previous estimate of 6.6%.
On 20th September 2024, Tata Steel successfully commissioned India's largest blast furnace at Kalinganagar, Odisha.
Bank of Baroda has recently partnered with EaseMyTrip.com to launch India's first co-branded travel debit card.
Laapataa Ladies was recently entered into the 97th Academy Awards (Oscars 2025) for the “Best International Feature Film” category.
Bengaluru city's BEML plant is set to produce India's First high-speed 250 kmph bullet train to serve the Mumbai-Ahmedabad High-Speed Rail corridor.
India has become the 6th largest market in the Morgan Stanley Capital International (MSCI) All Country World Investable Market Index (ACWI IMI), surpassing China and just marginally behind France.
Paisabazaar, India's largest marketplace for consumer credit and free credit score platform, has partnered with Yes Bank Limited to launch their co-branded credit card and named 'YES BANK Paisabazaar PaisaSave Credit Card'.

Laqshya Media Group Campaigns

In September 2024, Laqshya Media Group executed various campaigns for Audi, Titan Edge, Acko, U.S. Polo Assn., Child Vision Foundation, Tanishq (Enchanted Trails), Sensodyne, Radha TMT, Tanishq Rivaah, Rado, Prestige Group, Pot & Bloom, Messe München, HDFC Life, Evernorth, Country Delight, Zoho, Godrej Properties, Nykaa, AMD Ryzen, AD Design Show, and Hettich.