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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Hi folks,
It’s that time of the year again! And if we
think of it – already, isn’t it! After the
past two and half years of unprecedented
change, the sense of positivity across most
business circles is tangible. Indian markets
continue to perform, albeit with the usual
spikes and downturns.
As per leading publications including the
Financial Express, Barclays believes that
India’s economy stands out as an outlier,
benefiting from enhanced food security,
deleveraged private sector balance sheets,
and more. This augurs well for majority of
businesses serving the Indian market. The
measures taken by RBI have helped India’s
economic performance, which has arguably
been better than its peers, as the growth
recovery has been robust while inflation has
risen by much less than in other economies.
In other news, as per an article published
by IndianRetailer.com, India’s retail sector
is worth USD $836 billion in FY2022, with an
81.5% contribution from traditional retail,
organised brick-and-mortar retail makes up
12% of the overall retail market, followed
by online sales channels at 6.5%.
Interestingly, Shoppers from Tier II and
Tier III cities account for over 61% of the
overall E-Commerce market share in FY 2022.
Much higher than 53.8% in FY 2021. These
cities report a growth of 92.2% and 85.2%
respectively, whereas Tier I cities indicate
a slower e-commerce growth rate at 47.2%.
Here's everyone from Laqshya wishing you a
season filled with joyous and safe
festivities.
Best wishes,
Team Laqshya 
|
|
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Hi folks,
It’s that time of the year again! And if we
think of it – already, isn’t it! After the
past two and half years of unprecedented
change, the sense of positivity across most
business circles is tangible. Indian markets
continue to perform, albeit with the usual
spikes and downturns.
As per leading publications including the
Financial Express, Barclays believes that
India’s economy stands out as an outlier,
benefiting from enhanced food security,
deleveraged private sector balance sheets,
and more. This augurs well for majority of
businesses serving the Indian market. The
measures taken by RBI have helped India’s
economic performance, which has arguably
been better than its peers, as the growth
recovery has been robust while inflation has
risen by much less than in other economies.
In other news, as per an article published
by IndianRetailer.com, India’s retail sector
is worth USD $836 billion in FY2022, with an
81.5% contribution from traditional retail,
organised brick-and-mortar retail makes up
12% of the overall retail market, followed
by online sales channels at 6.5%.
Interestingly, Shoppers from Tier II and
Tier III cities account for over 61% of the
overall E-Commerce market share in FY 2022.
Much higher than 53.8% in FY 2021. These
cities report a growth of 92.2% and 85.2%
respectively, whereas Tier I cities indicate
a slower e-commerce growth rate at 47.2%.
Here's everyone from Laqshya wishing you a
season filled with joyous and safe
festivities.
Best wishes,
Team Laqshya
|
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|
Marriott Bonvoy unveils first
anamorphic 3D installation in
India; bring its travel campaign
‘Here’ alive
The ‘Here’ campaign that was
launched in India in August 2022,
builds on Marriott Bonvoy’s global
tagline “Where Can We Take You” with
‘Here’ as an expression revealing
relatable moments loved by
travelers. This anamorphic
installation commemorates the return
of travel by showcasing various
videos shot both in India and other
countries. The 3D installation was
installed at Cyber Hub, Gurugram and
Phoenix Mills (Palladium) in Mumbai.
Khushnooma Kapadia, Senior Area
Director of Marketing, South
Asia, Marriott International
stated that as an organisation,
Marriott is constantly innovating to
find new-age communication vehicles
customised for an audience that has
the appetite to consume narratives
appealing to their evolved
sensibilities. “Our members are now
eager to travel and get back on the
road, and with this immersive
activation, we want to help them
discover all the places and
experiences our hotels have to
offer. This is an attempt to engage
with our audience in a high-impact
visible format with the travel
content we have developed,” added
Kapadia.
Sommnath Sengupta, CEO of
Inventech, the company that
has designed the installation, said,
“The 3D DOOH format is extremely
dynamic and engaging. It changes the
relationship with the recipient as
it is impossible to go by without
noticing it. It is changing the way
people interact with advertisements;
it’s futuristic. With the right
amalgamation of art, science, and
technology, our super-skilled,
experienced, passionate team has
created this best-in-the-class user
experience for Marriott Bonvoy TG.”
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MarTech Asia
Summit 2022: Creating phygital CX at scale
In a panel discussion on how their organisations
are balancing the online and offline presence
while maintaining the customer experience,
executives from bran ..
Read More
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MarTech Asia
Summit 2022: Creating phygital CX at scale
In a panel discussion on how their organisations
are balancing the online and offline presence
while maintaining the customer experience,
executives from bran ..
Read More
|
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HCL
Technologies rebrands as HCLTech
The new brand positioning underscores HCLTech’s
commitment to supercharge progress for its
clients, its people, communities and planet, the
company said in a press release. Read More
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HCL
Technologies rebrands as HCLTech
The new brand positioning underscores HCLTech’s
commitment to supercharge progress for its
clients, its people, communities and planet, the
company said in a press release. Read More
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Bira 91
partners with Warner Bros. Consumer Products
to launch House of the Dragon inspired
merchandise
The House of the Dragon x Bira 91 merchandise
celebrates the season of fire and is dedicated
to fans across India. Read More
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Bira 91
partners with Warner Bros. Consumer Products
to launch House of the Dragon inspired
merchandise
The House of the Dragon x Bira 91 merchandise
celebrates the season of fire and is dedicated
to fans across India. Read More
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RIL arm
acquires 20% stake in solar tech firm Caelux
for $12 million
Reliance New Energy Ltd, a wholly-owned
subsidiary of the firm, signed definitive
agreements to invest in Caelux Corporation, a
Pasadena, California-headquartered company
engaged in the development of perovskite-based
solar technology, it said in a statement.
Read More
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RIL arm
acquires 20% stake in solar tech firm Caelux
for $12 million
Reliance New Energy Ltd, a wholly-owned
subsidiary of the firm, signed definitive
agreements to invest in Caelux Corporation, a
Pasadena, California-headquartered company
engaged in the development of perovskite-based
solar technology, it said in a statement.
Read More
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GEC’s festive
ad revenue may rise 30%
General entertainment channels expect 25-30%
sequential rise in advertising spending in the
festive quarter, primarily led by categories
such as fast-moving consumer goods, auto, retail
and home appliances. Read More
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GEC’s festive
ad revenue may rise 30%
General entertainment channels expect 25-30%
sequential rise in advertising spending in the
festive quarter, primarily led by categories
such as fast-moving consumer goods, auto, retail
and home appliances. Read More
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Adani Group to
invest $100 bn in a decade, focus on energy
transition
Company in sight to become one of the least
expensive producers of green electron and green
hydrogen, says Gautam Adani
provided the Omicron
spread
Read More
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Adani Group to
invest $100 bn in a decade, focus on energy
transition
Company in sight to become one of the least
expensive producers of green electron and green
hydrogen, says Gautam Adani
Read More
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S&P projects
India’s GDP growth at 7.3 pc this
fiscal
S&P Global Ratings on Monday projected India’s
economic growth at 7.3 per cent in the current
fiscal with downside risks and said inflation is
likely to remain above RBI’s upper tolerance
threshold of 6 per cent till the end of 2022. Read More
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S&P projects
India’s GDP growth at 7.3 pc this
fiscal
S&P Global Ratings on Monday projected India’s
economic growth at 7.3 per cent in the current
fiscal with downside risks and said inflation is
likely to remain above RBI’s upper tolerance
threshold of 6 per cent till the end of 2022. Read More
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Why Apple,
Google and Microsoft are spending more time
on TikTok
TikTok’s popularity has pushed the video
platform onto the radar of big tech companies
including Apple, Microsoft and Google, and they
are growing their own follower bases on the
social media platform.
Read More
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Why Apple,
Google and Microsoft are spending more time
on TikTok
TikTok’s popularity has pushed the video
platform onto the radar of big tech companies
including Apple, Microsoft and Google, and they
are growing their own follower bases on the
social media platform. Read More
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The Dominant
Global Marketing Trends of
The world around us continues to change rapidly
and drastically. With this change comes new and
exciting opportunities for brands to connect
with their customers. Global marketing teams are
bracing for leaner budgets going into 2023.
Read More
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The Dominant
Global Marketing Trends of
The world around us continues to change rapidly
and drastically. With this change comes new and
exciting opportunities for brands to connect
with their customers. Global marketing teams are
bracing for leaner budgets going into 2023.
Read More
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Ninjacart
enters international markets with
agriculture export-import business
Fresh fruit and vegetable supply chain startup
Ninjacart has entered the cross-border trade
segment with the launch of a new business called
Ninja Global.
Read More
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Ninjacart
enters international markets with
agriculture export-import business
Fresh fruit and vegetable supply chain startup
Ninjacart has entered the cross-border trade
segment with the launch of a new business called
Ninja Global.
Read More
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Buy2Sell B2B
Platform partners with Mastercard for
cross-border payment solutions in Vietnam
HO CHI MINH CITY, Vietnam, Sept. 26, 2022
/PRNewswire/ -- Buy2Sell, a leading E-commerce
platform in Asia, announced a new strategic
partnership with
Read More
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Buy2Sell B2B
Platform partners with Mastercard for
cross-border payment solutions in Vietnam
HO CHI MINH CITY, Vietnam, Sept. 26, 2022
/PRNewswire/ -- Buy2Sell, a leading E-commerce
platform in Asia, announced a new strategic
partnership with
Read More
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GSK picks
Burberry's Julie Brown as first female CFO
GSK named luxury fashion brand Burberry's Julie
Brown as its first ever female chief financial
officer on Monday to succeed Iain Mackay, at a
time when the British drugmaker is sharpening
focus on its core business.
Read More
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GSK picks
Burberry's Julie Brown as first female CFO
GSK named luxury fashion brand Burberry's Julie
Brown as its first ever female chief financial
officer on Monday to succeed Iain Mackay, at a
time when the British drugmaker is sharpening
focus on its core business. Read More
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Monthly U.S.
consumer prices unexpectedly rise in August;
core inflation picks up
Monthly U.S consumer prices unexpectedly rose in
August as declining gasoline prices were offset
by gains in the costs of rent and food, giving
cover for the Federal Reserve to deliver another
hefty interest rate increase next Wednesday
Read More
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Monthly U.S.
consumer prices unexpectedly rise in August;
core inflation picks up
Monthly U.S consumer prices unexpectedly rose in
August as declining gasoline prices were offset
by gains in the costs of rent and food, giving
cover for the Federal Reserve to deliver another
hefty interest rate increase next Wednesday
Read More
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Top 20
Marketing News Websites
Washington, District of Columbia, US
Marketing Dive provides in-depth journalism
covering the most impactful news shaping the
marketing industry. They cover topics like
social media, video marketing, mobile, data and
analytics, technology, and more
Read More
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Top 20
Marketing News Websites
Washington, District of Columbia, US
Marketing Dive provides in-depth journalism
covering the most impactful news shaping the
marketing industry. They cover topics like
social media, video marketing, mobile, data and
analytics, technology, and more
Read More
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-
Priyanka Chopra Jonas has started a
hair care brand named Anomaly that
has been launched in India through Nykaa.
-
Kit Kat has launched its vegan
variant across 15 European countries
using a rice-based formula as a milk
substitute.
-
Toshiba was the earlier name of the
laptop brand Dynabook.
-
Adani Enterprises stock will replace
Shree Cement in the Nifty 50.
-
AI technology is helping French
municipal authorities to identify
undeclared swimming pools in homes that
attract higher property taxes.
-
Karan Adani has been appointed as the
new Chairman of ACC.
-
If a mall has a vacancy of more than 40%,
it’s defined as a ‘Ghost mall’. The
highest number of Ghost malls are in
#DelhiNCR, followed by #Pune and #Hyderabad.
-
TVS Motors have acquired a large
stake in a start-up that owns DriveX,
a platform for selling pre-owned two
wheelers. Narain Kartikeyan is the
Founder and CEO of this start-up.
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Laqshya Media Group Campaigns
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During the month of
September 2022,
Laqshya Media Group
executed various
prominent campaigns
for OnePlus, Vivo
V25 series, Allo,
Britannia, Sumadhura
Group, Flipkart, MTR
and McDowell's
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❮
❯
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“If you look at what
you have in life,
you'll always have
more. If you look at
what you don't have
in life, you'll
never have
enough.”
―
Oprah
Winfrey
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Editorial team: Harshaal Deoruckhkar and Aachal Shah
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