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CLICKTHRU
FOR STIMULATING STORIES FROM THE
WORLD OF MARKETING
Hi there!
We hope that you have had a safe and
prosperous Diwali 2021! It’s been a busy
festive period this year; the consumer mood
has been upbeat, with lots of revenge
spending and travel witnessed.
MMRDA has led various green initiatives
for the Mumbai metropolitan region. To add a
feather, MMRDA invested in a landmark urban
beautification and landscaping project at
the Bandra Kalanagar junction. It will be
one of the firsts in India and go a long way
in paving the approach for other similar
initiatives. So, while Outdoor has been
accused of defacing the city, it’s welcome
to see MMRDA’s approach in using out of home
signage to beautify the city.
As we gear towards the year end, let’s party
hard but also conscientiously wear our masks
and follow social distancing norms!
Gratitude again to our healthcare
fraternity, and essential services personnel
for bringing us back to normalcy!
Team Laqshya
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CLICKTHRU
FOR STIMULATING STORIES FROM THE
WORLD OF MARKETING
|
|
|
Hi there!
We hope that you have had a safe and
prosperous Diwali 2021! It’s been a busy
festive period this year; the consumer mood
has been upbeat, with lots of revenge
spending and travel witnessed.
MMRDA has led various green initiatives
for the Mumbai metropolitan region. To add a
feather, MMRDA invested in a landmark urban
beautification and landscaping project at
the Bandra Kalanagar junction. It will be
one of the firsts in India and go a long way
in paving the approach for other similar
initiatives. So, while Outdoor has been
accused of defacing the city, it’s welcome
to see MMRDA’s approach in using out of home
signage to beautify the city.
As we gear towards the year end, let’s party
hard but also conscientiously wear our masks
and follow social distancing norms!
Gratitude again to our healthcare
fraternity, and essential services personnel
for bringing us back to normalcy!
Team Laqshya
|
|
|
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Titan Sales
Rise as Indian Consumers Return
Sales at Titan Company jumped in the second
fiscal quarter as the Indian jeweler benefited
from a release of pent-up demand following the
country’s Covid-19 crisis
Read More
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Titan Sales
Rise as Indian Consumers Return
Sales at Titan Company jumped in the second
fiscal quarter as the Indian jeweler benefited
from a release of pent-up demand following the
country’s Covid-19 crisis
Read More
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Vivo leads 5G smartphone market in India in
Q3, Samsung 2nd
Vivo led the 5G smartphone segment with 18 per
cent market share in India, followed by Samsung
at 16 per cent, as 5G Read More
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Vivo leads 5G
smartphone market in India in Q3, Samsung
2nd
Vivo led the 5G segment with 18 per cent market
share in India, followed by Samsung at 16 per
cent, as 5G smartphone Read More
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Festive fervour
to perk up real estate, boost housing
sales
With the festive season in full swing and
consumer sentiment at a record high, housing
sales are likely to gain further momentum.
Read More
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Festive fervour
to perk up real estate, boost housing
sales
With the festive season in full swing and
consumer sentiment at a record high, housing
sales are likely to gain further momentum.
Read More
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Most global
auto companies yet to crack Indian market
code
After more than a decade of trial and error,
some of the world’s biggest carmakers have yet
to get their India strategy right.
Read More
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Most global
auto companies yet to crack Indian market
code
After more than a decade of trial and error,
some of the world’s biggest carmakers have yet
to get their India strategy
Read More
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India's e-commerce industry set to grow 84%
by 2024, says report
Affle’s MAAS, a unified mobile advertising
platform, and Sensor Tower (a US-based mobile
app store marketing intelligence company) have
jointly studied
Read More
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India's e-commerce industry set to grow 84%
by 2024, says report
Affle’s MAAS, a unified mobile advertising
platform, and Sensor Tower (a US-based mobile
app store marketing intelligence company) have
jointly studiedRead More
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OTT platforms
like Netflix, Prime Video and others to have
650 million users by 2025: Bain &
Co.
The growth of long-form videos, according to a
report by Bain & Company, will be driven by a
steady increase in the internet user base,
access to cheaper, faster data, and
proliferation of content.
Read More
|
|
|
OTT platforms
like Netflix, Prime Video and others to have
650 million users by 2025: Bain &
Co.
The growth of long-form videos, according to a
report by Bain & Company, will be driven by a
steady increase in the internet user base,
access to cheaper, faster data, and
proliferation of content.
Read More
|
|
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38 Digital
Marketing Trends You Can’t Ignore in 2022
In this article, we’ll go over the 38 most
important digital marketing trends you can't
ignore this year because they will help your
business not just survive, Read More
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38 Digital Marketing Trends You Can’t Ignore
in 2022
In this article, we’ll go over the 38 most
important digital marketing trends you can't
ignore this year because they will help your
business not just survive, Read More
|
|
|
CMOs lag behind
other leaders in heading digital
transformation projects: Forrester
New research finds marketing and technology
leaders fail to work in lock step, and half of
IT leaders expect the CMO title to be replaced.
Read More
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CMOs lag behind
other leaders in heading digital
transformation projects: Forrester
New research finds marketing and technology
leaders fail to work in lock step, and half of
IT leaders expect the CMO title to be replaced.
Read More
|
|
|
Deloitte releases third annual global marketing trends report “2022 Global Marketing Trends: Deloitte Insights”
The last 18 months forever redefined customer engagement strategies for brands and led to unprecedented Read More
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Deloitte releases third annual global marketing trends report “2022 Global Marketing Trends: Deloitte Insights”
The last 18 months forever redefined customer engagement strategies for brands and led to unprecedented Read More
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-
Formula E racing team Jaguar Land
Rover has
partnered with TCS, and will carry
the team
name.
-
After some recent scams, the unregulated
cryptocurrency exchanges have come together
to form an industry association called
BACC
and decided to observe a conduct of conduct.
BACC’s full form is Blockchain and Crypto
https://laqshya-news.dc.kenmarkserver.com/assets Council.
-
The Nykaa IPO collected the second
highest
amount ever in an Indian IPO.
Reliance Power
IPO is the highest IPO collected till
date.
-
The UN Climate Change Conference “COP
26”
was held in Glasgow.
-
Apollo Tyres will be manufacturing
Vredestein motorcycle tyres in India
that is
used in motorcycles above 500 cc.
-
Squid Games, a popular show on
Netflix has
triggered a spike in the sale of white
slip-on shoes worldwide.
-
Amazon has a Robotaxi technology division
that is testing autonomous driving cars
called ’Zoox’.
-
Reliance Retail has launched Jio World
Drive
a premium retail destination with India’s
first roof-top drive-in multiplex. It has
come up in Bandra Kurla Complex.
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During the month of October 2021, Laqshya
Media Group executed various campaigns
for Tanishq, Bira, Titan Mechanical, Hero
Lectro, Sonata, Apple iPhone 13, Yamaha,
MI,
Vivo, Tommy Hilfiger, Aparna
Constructions,
Coca Cola, MTR, Taneria, Air Asia,
Odisha
Tourism.
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❮
❯
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“Winning is about
struggle and effort and optimism, and never,
ever, ever giving up. Winning isn't about
today, it's about tomorrow. A winner never
rests on his laurels.”
― Amby Burfoot
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Editorial team: Harshaal Deoruckhkar, Pragya Malkani
& Tara Maurya
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