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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Changing Dynamics of the Automotive Industry
The Indian automobile industry has been undergoing a transformational phase in recent years,
and the pace of change is only set to accelerate in the coming years. The industry has been
impacted by several factors such as evolving consumer preferences, changing regulatory environment,
and the advent of new technologies. As a result, the industry is set to witness a significant shift
in the next few years, with growth and volume numbers for 2022-23 likely to reflect this changing landscape.
The most notable trend in the Indian automobile industry is the shift towards electric vehicles (EVs).
The government's push towards clean mobility and the increasing availability of affordable EVs has been driving this trend.
According to industry estimates, the EV market in India is expected to grow at a CAGR of 44% between 2020 and 2026. In 2022-23,
EVs are expected to account for around 5-7% of total vehicle sales in the country.
Another significant trend is the increasing popularity of connected and autonomous vehicles.
The development of advanced driver assistance systems (ADAS) and the growing adoption of Internet
of Things (IoT) technologies have made connected and autonomous vehicles a reality. In 2022-23,
the sales of connected and autonomous vehicles in India are expected to grow at a CAGR of around 25-30%.
Apart from these, the Indian automobile industry is also witnessing a significant transformation in the commercial vehicle segment.
The growing demand for last-mile connectivity and e-commerce logistics has led to an increased demand for small commercial vehicles
(SCVs) and light commercial vehicles (LCVs). In 2022-23, the sales of SCVs and LCVs are expected to grow at a CAGR of around 12-15%.
Overall, the Indian automobile industry is expected to grow at a CAGR of around 8-10% in 2022-23. The passenger vehicle segment
is expected to grow at a CAGR of around 6-8%, while the commercial vehicle segment is expected to grow at a CAGR of around 10-12%.
In terms of volume, the total vehicle sales in India are expected to reach around 4.5-5 million units in 2022-23.
In conclusion, the Indian automobile industry is undergoing a significant transformation, with a shift towards EVs, connected and autonomous vehicles,
and the growing demand for SCVs and LCVs. These trends are likely to drive growth and volume numbers for 2022-23 and beyond, making India one of the most
exciting markets for the automobile industry in the world.
Best wishes,
Laqshya Media Group 
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Changing Dynamics of the Automotive Industry
|
|
|
The Indian automobile industry has been undergoing a transformational phase in recent years,
and the pace of change is only set to accelerate in the coming years. The industry has been
impacted by several factors such as evolving consumer preferences, changing regulatory environment,
and the advent of new technologies. As a result, the industry is set to witness a significant shift
in the next few years, with growth and volume numbers for 2022-23 likely to reflect this changing landscape.
The most notable trend in the Indian automobile industry is the shift towards electric vehicles (EVs).
The government's push towards clean mobility and the increasing availability of affordable EVs has been driving this trend.
According to industry estimates, the EV market in India is expected to grow at a CAGR of 44% between 2020 and 2026. In 2022-23,
EVs are expected to account for around 5-7% of total vehicle sales in the country.
Another significant trend is the increasing popularity of connected and autonomous vehicles.
The development of advanced driver assistance systems (ADAS) and the growing adoption of Internet
of Things (IoT) technologies have made connected and autonomous vehicles a reality. In 2022-23,
the sales of connected and autonomous vehicles in India are expected to grow at a CAGR of around 25-30%.
Apart from these, the Indian automobile industry is also witnessing a significant transformation in the commercial vehicle segment.
The growing demand for last-mile connectivity and e-commerce logistics has led to an increased demand for small commercial vehicles
(SCVs) and light commercial vehicles (LCVs). In 2022-23, the sales of SCVs and LCVs are expected to grow at a CAGR of around 12-15%.
Overall, the Indian automobile industry is expected to grow at a CAGR of around 8-10% in 2022-23. The passenger vehicle segment
is expected to grow at a CAGR of around 6-8%, while the commercial vehicle segment is expected to grow at a CAGR of around 10-12%.
In terms of volume, the total vehicle sales in India are expected to reach around 4.5-5 million units in 2022-23.
In conclusion, the Indian automobile industry is undergoing a significant transformation, with a shift towards EVs, connected and autonomous vehicles,
and the growing demand for SCVs and LCVs. These trends are likely to drive growth and volume numbers for 2022-23 and beyond, making India one of the most
exciting markets for the automobile industry in the world.
Best wishes,
Laqshya Media Group
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The 'ŠKODA Deccan Beats': Garage Series is here.
ŠKODA AUTO India, along with PHD Media and Laqshya Event Capital launched Phase 3, the final phase of ŠKODA Deccan Beats. Titled
“ŠKODA Deccan Beats: Garage Series,” this musical extravaganza which aims to celebrate indigenous musical talent from the heartlands
of South India, sees national superstars, namely Neeti Mohan, Amit Trivedi, Jubin Nautiyal, and Kanika Kapoor. Joining them are eminent
musicians from the South Indian music industry like Andrea Jeremiah (Tamil), Geetha Madhuri (Telugu), Sithara Krishnakumar (Malayalam), and Raghu Dixit (Kannada).
ŠKODA Deccan Beats, which started its journey on 14th February 2022, was divided into 3 distinct phases: Talent Hunt,
On the Road Series, and Garage Series.
Alok Jalan, Managing Director, Laqshya Media Group said, “Laqshya Media Group believes in collaborative partnerships that deliver tangible results.
ŠKODA Deccan Beats is a testament of that philosophy: it gave a unique platform to emerging singers from the South of India to interact with the superstars
of Indian music and become better performers. I am sure that the whole country will welcome them with open arms, because music is not limited by language.”
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Green signal: How luxury car brands are marketing their EV range to customers
With luxury carmakers enticing more customers with their electric variants, the Indian buyer's category perception still needs work.
Read More
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Green signal: How luxury car brands are marketing their EV range to customers
With luxury carmakers enticing more customers with their electric variants, the Indian buyer's category perception still needs work.
Read More
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Indian M&E sector grew 20% to reach Rs 2.1 trillion in 2022: FICCI-EY
Digital media grew by INR132 billion to reach INR571 billion, and now comprises 27% of the Indian M&E sector and 48% of all advertising revenues. Read More
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Indian M&E sector grew 20% to reach Rs 2.1 trillion in 2022: FICCI-EY
Digital media grew by INR132 billion to reach INR571 billion, and now comprises 27% of the Indian M&E sector and 48% of all advertising revenues. Read More
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759 million Indians active Internet users, to reach 900 million by 2025: IAMAI-Kantar Report
According to the joined report 'Internet in India Report 2022 by IAMAI and Kantar, 56% of all new internet users in India will be from rural India by 2025. Read More
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759 million Indians active Internet users, to reach 900 million by 2025: IAMAI-Kantar Report
According to the joined report 'Internet in India Report 2022 by IAMAI and Kantar, 56% of all new internet users in India will be from rural India by 2025. Read More
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Volkswagen focussing on premium products in India following global strategy
Volkswagen is focusing on premium products in India, says Volkswagen Passenger Cars India Brand Director,
Ashish Gupta, as 45% of all passenger vehicles sold in the country so far this year are priced above Rs 10 lakh.
Read More
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Volkswagen focussing on premium products in India following global strategy
Volkswagen is focusing on premium products in India, says Volkswagen Passenger Cars India Brand Director,
Ashish Gupta, as 45% of all passenger vehicles sold in the country so far this year are priced above Rs 10 lakh.
Read More
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Trends are very important for the GenZ cohort: Sunder Balasubramanian, Myntra
Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering,
catering to the mercurial GenZ cohort and going 100% digital in its media mix
Read More
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Trends are very important for the GenZ cohort: Sunder Balasubramanian, Myntra
Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering,
catering to the mercurial GenZ cohort and going 100% digital in its media mix
Read More
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BIndian M&E sector will reach Rs. 2.83 trillion in 2025: FICCI
The sector grew by Rs. 348 billion to reach Rs. 2.1 trillion, a 10% growth in comparison to 2019
Read More
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Indian M&E sector will reach Rs. 2.83 trillion in 2025: FICCI
The sector grew by Rs. 348 billion to reach Rs. 2.1 trillion, a 10% growth in comparison to 2019
Read More
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One billion digital native consumers are emerging in eight fast-growing countries in the next decade: Accenture Song Report
The digital consumers are between the ages of 6 and 26 and represent 36% of the population
Read More
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One billion digital native consumers are emerging in eight fast-growing countries in the next decade: Accenture Song Report
The digital consumers are between the ages of 6 and 26 and represent 36% of the population
Read More
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Apple posts record quarter in India; Cook says 'incredibly exciting market'
The iPhone maker has been the top dog in the premium segment, which is picking up steam due to a decline in entry-level (sub-$150) shipments Read More
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Apple posts record quarter in India; Cook says 'incredibly exciting market'
The iPhone maker has been the top dog in the premium segment, which is picking up steam due to a decline in entry-level (sub-$150) shipmentsRead More
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Heineken plays matchmaker for gamers on new platform
Heineken is looking to make inroads with gamers through a matchmaking service, making the activation the latest example of how brands are leveraging the popularity
Read More
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Heineken plays matchmaker for gamers on new platform
Heineken is looking to make inroads with gamers through a matchmaking service, making the activation the latest example of how brands are leveraging the popularity
Read More
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How ChatGPT and Web3 will open a new can of worms for advertising transparency
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's
Read More
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How ChatGPT and Web3 will open a new can of worms for advertising transparency
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's
Read More
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The food and beverage giant's chief marketing officer has led an overhaul of its creative process
In 2021, Nestlé embarked on an ambitious plan to put all its creative through an AI platform
Read More
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The food and beverage giant's chief marketing officer has led an overhaul of its creative process
In 2021, Nestlé embarked on an ambitious plan to put all its creative through an AI platform
Read More
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Microsoft details plans to enrich AI-powered Bing as availability broadens
A media preview event demonstrated new capabilities around image-based search and teased third-party
Read More
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Microsoft details plans to enrich AI-powered Bing as availability broadens
A media preview event demonstrated new capabilities around image-based search and teased third-party
Read More
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A gaming company named Sega has acquired Rovio, the company behind the hit game Angry Birds.
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Edelweiss Wealth Management has changed its name to Nuvama.
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Hilton international hotel chain is launching its first luxury hotel under the Waldorf Astoria name in Jaipur.
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Alibaba tech company has launched Sensetime, a rival to ChatGPT.
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Paper Boat, known for its innovative packaging of juices, has launched a range of fruit drinks in traditional PET bottles. Under the brand name Swing +
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Ultratech Cement achieved record sales of 100 million Tonnes in the year 2022-23.
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Lifelong Group has acquired the troubled startup GoMechanic on a slump sale basis.
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India Handmade Portal was launched by the Union Textiles Ministry to promote the handicrafts and handlooms sector.
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The country's first water-based metro service started commercial operations in Kochi, Kerala. Water Metro ferries began their commercial operation on the Vyttila-Kakkanad route.
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PPRO has recently (on April '23) signed a definitive agreement with NPCI International Payments to facilitate global E-Commerce payments through Unified Payments Interface (UPI)
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Laqshya Media Group Campaigns
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During the month of April 2023, Laqshya Media Group executed various prominent campaigns for Danube Properties, Shapoorji Pallonji,
Toyota, BKT Tires, Amazon Fresh, Diageo (Signature - Green Vibes), Cordelia Cruises, ITA Airways, Radha TMT, Croma,
Diageo (Johnnie Walker), Meril, Tanishq (Celeste), Tanishq (Rivaah), UB Group (Kingfisher), Godrej Capital,
Sugna TMT, Hyundai VERNA, NCL Group, Jockey (Athleisure), Wipro (Chandrika), Jay Shetty, Raga by Titan,
Aparna Constructions, Acko, Titan (Zoya), Yamaha, Nissan Magnite, Jockey (Juniors).
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“It is not the strongest species that survive, nor the most intelligent, but the most responsive to change”.
— Charles Darwin
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Editorial team: Yuvrraj Agarwaal, Leechie Arora and Aachal Shah
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