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CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
Shaping Impactful Narratives
in Advertising
As we step into March, we
continue to witness the power
of innovation and strategy in
shaping the future of
advertising and marketing.
This month, Laqshya Media
Group took center stage with
an impactful OOH campaign for
Acko, emphasizing the
importance of personal health
insurance. By transforming a
hospital bill into a striking
billboard, we not only
captured attention but also
drove home a crucial message
about financial preparedness.
On the broader marketing
front, emerging trends in
algorithmic trading are
redefining financial marketing
in India, while the Indian
luxury market is poised to
reach $200 billion by 2030.
Meanwhile, digital out-of-home
(DOOH) advertising continues
to revolutionize global food
and beverage marketing, and
Walmart's advertising
strategies signal the growing
influence of retail media
networks.
With these dynamic shifts in
the industry, our focus
remains on creating meaningful
interactions and delivering
high-impact campaigns that
resonate with audiences. As we
celebrate Holi, the festival
of colors, let's embrace
creativity and vibrancy in all
that we do.
Best wishes,
Yuvrraj Agarwaal
Chief Strategy Officer,
Laqshya Media Group 
|
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CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
Shaping Impactful Narratives
in Advertising
|
|
|
As we step into March, we
continue to witness the power
of innovation and strategy in
shaping the future of
advertising and marketing.
This month, Laqshya Media
Group took center stage with
an impactful OOH campaign for
Acko, emphasizing the
importance of personal health
insurance. By transforming a
hospital bill into a striking
billboard, we not only
captured attention but also
drove home a crucial message
about financial preparedness.
On the broader marketing
front, emerging trends in
algorithmic trading are
redefining financial marketing
in India, while the Indian
luxury market is poised to
reach $200 billion by 2030.
Meanwhile, digital out-of-home
(DOOH) advertising continues
to revolutionize global food
and beverage marketing, and
Walmart's advertising
strategies signal the growing
influence of retail media
networks.
With these dynamic shifts in
the industry, our focus
remains on creating meaningful
interactions and delivering
high-impact campaigns that
resonate with audiences. As we
celebrate Holi, the festival
of colors, let's embrace
creativity and vibrancy in all
that we do.
Best wishes,
Yuvrraj Agarwaal
Chief Strategy Officer,
Laqshya Media Group
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Laqshya Media puts up OOH
campaign for Acko
Acko has come up with an OOH
campaign in Hyderabad and
Bengaluru. Conceptualised
and executed by Laqshya
Media Group, this campaign
challenges conventional
perceptions of office health
insurance and emphasises the
need for personal health
coverage.
Yuvrraj Agarwaal, Chief
Strategy Officer, Laqshya
Media Group,
said, “At Laqshya, we
believe that impactful
advertising does more than
just catch the eye; it
should also provoke thought
and inspire action. This
campaign embodies our
commitment to creating
dynamic, meaningful
interactions between brands
and their audiences,
ensuring that the message
not only resonates but also
catalyses reflection on
critical life decisions like
health insurance.”
The concept of displaying an
oversized hospital bill on
billboards was chosen to
provide a stark, unavoidable
visual representation of
potential medical costs. The
execution involved the
design and installation of
large billboards featuring a
detailed, oversized hospital
bill, positioned
strategically in
high-traffic areas of
Bengaluru and Hyderabad.
By leveraging prime
locations across the cities
where footfalls and traffic
volumes are high, Laqshya
Media Group ensured that
Acko's campaign resonates
with working professionals
and urban commuters.
The primary objective of
this campaign is to create
an immediate, visceral
reaction and drive home the
importance of having
comprehensive health
insurance.
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Emerging trends in
Algorithmic trading and their
implications for financial
markets in India.
India's financial markets are
embracing algorithmic trading
with over 60 per cent of trades
now automated.
Read More
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Emerging trends in
Algorithmic trading and their
implications for financial
markets in India.
India's financial markets are
embracing algorithmic trading
with over 60 per cent of trades
now automated.
Read More
|
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Make way for transit OOH as
urbanisation and mobility
drive outdoor growth
Digital out-of-home advertising
in transit hubs like airports
and train stations are also
creating avenues for real-time,
dynamic content targeting, note
industry heads
Read More
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Indian tablet market grew
42.8% in 2024, Samsung leads
the market
India's tablet market grew by
42.8% year-over-year in 2024,
driven by an increasing demand
for both detachable and slate
tablets. Samsung led with a
42.6% market share, followed by
Acer Group
Read More
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India's luxury market to grow
at 20%, hit $200 billion by
2030: Report
Accelerating premiumisation to
be crucial for brands, says the
latest Deloitte reportRead More
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Make way for transit OOH as
urbanisation and mobility
drive outdoor growthuu
Digital out-of-home advertising
in transit hubs like airports
and train stations are also
creating avenues for real-time,
dynamic content targeting, note
industry heads
Read More
|
|
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|
Indian tablet market grew
42.8% in 2024, Samsung leads
the market
India's tablet market grew by
42.8% year-over-year in 2024,
driven by an increasing demand
for both detachable and slate
tablets. Samsung led with a
42.6% market share, followed by
Acer Group
Read More
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|
India's luxury market to grow
at 20%, hit $200 billion by
2030: Report
Accelerating premiumisation to
be crucial for brands, says the
latest Deloitte report
Read More
|
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Advertisers latch on to rural
demand, quick commerce
disruption
India's advertising industry
surpasses ₹1 trillion in 2024,
with digital media contributing
49% and growing the fastest at
21.1%
Read More
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India's E-commerce market to
reach $325 billion, consumer
spending grows at 8.7%,
reveals Deloitte
report
India's e-commerce market is set
to reach $325 billion, with
discretionary spending growing
at 8.7% annually. Deloitte's
latest report reveals key trends
shaping consumer behavior and
brand strategies.
Read More
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US Polo eyes Rs 3,000 cr
revenue in India, steps up
marketing investments
Having entered India in 2009,
the country has become USPA's
third-largest market, following
the United States and West
Asia-Turkey.
Read More
|
|
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|
Advertisers latch on to rural
demand, quick commerce
disruption
India's advertising industry
surpasses ₹1 trillion in 2024,
with digital media contributing
49% and growing the fastest at
21.1%
Read More
|
|
|
|
India's E-commerce market to
reach $325 billion, consumer
spending grows at 8.7%,
reveals Deloitte
report
India's e-commerce market is set
to reach $325 billion, with
discretionary spending growing
at 8.7% annually. Deloitte's
latest report reveals key trends
shaping consumer behavior and
brand strategies.
Read More
|
|
|
|
US Polo eyes Rs 3,000 cr
revenue in India, steps up
marketing investments
Having entered India in 2009,
the country has become USPA's
third-largest market, following
the United States and West
Asia-Turkey
Read More
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How DOOH serves up success in
food & drink marketing
With digital out-of-home ads
exempt from the 'less healthy
food & drink' ad ban coming into
force in October, IAB UK's DOOH
members dish up exclusive
insights.
Read More
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Walmart's global ad biz grew
27% in 2024 ahead of Vizio
integration
Advertising offerings continue
to be a growth driver for the
big box retailer, which saw
revenue increase 4.1% in Q4.
Read More
|
|
|
|
How DOOH serves up success in
food & drink marketing
With digital out-of-home ads
exempt from the 'less healthy
food & drink' ad ban coming into
force in October, IAB UK's DOOH
members dish up exclusive
insights
Read More
|
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Advertisers want independent
verification in OOH
Out-of-home (OOH) advertising is
on the rise. According to a
Magna report, global OOH ad
spend grew 9.4% to $36 billion
in 2024, and is projected to
grow by 7% in 2025.
Read More
|
|
|
|
Walmart's global ad biz grew
27% in 2024 ahead of Vizio
integration
Advertising offerings continue
to be a growth driver for the
big box retailer, which saw
revenue increase 4.1% in Q4.
Read More
|
|
|
|
Advertisers want independent
verification in OOH
Out-of-home (OOH) advertising is
on the rise. According to a
Magna report, global OOH ad
spend grew 9.4% to $36 billion
in 2024, and is projected to
grow by 7% in 2025.
Read More
|
|
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-
National Bank for Financing
Infrastructure and Development
(NaBFID) is regulated and
supervised by
Reserve Bank of India (RBI)
-
The
Department of
Biotechnology
launched the GARBH-INi-DRISHTI
data repository at
Translational Health Science
and Technology Institute
(THSTI).
-
India, Singapore, and Oman are
hosting the 8th Indian Ocean
Conference in
Muscat, Oman
-
Union Minister Jitendra Singh
inaugurated India's first
'Open-Air Art Wall Museum' at
Mausam Bhawan, New
Delhi.
-
India's first indigenously
developed air-launched
anti-ship missile system,
theNaval Anti-Ship Missile
(Short Range) (NASM-SR),
was recently tested by DRDO.
-
India became the second
country after China to launch
an Electronic Personnel
License (EPL) for pilots.
-
Uttar Pradesh has
become the first state in
India to introduce a
translation system in its
legislative assembly.
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Laqshya Media Group Campaigns
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In February 2025, Laqshya
Media Group executed various
campaigns for
Edge by Titan, Acko, TVS,
Ather, Tanishq Rivaah,
Tanishq Unbound, Titan,
Zoho, Raga by Titan, Nebula
by Titan, Enchanteur,
Jockey, HDFC Life Insurance,
Godrej Properties, and
Brigade Group.
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❯
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"Alone we can do so little;
together we can do so much."
— Helen Keller
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Editorial team : Yuvrraj
Agarwaal and Aachal Shah.
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