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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Embracing Change and Innovation in the Media Landscape
Hi all,
As we step into June 2024, the media industry is
witnessing remarkable transformations marked by innovation and creativity.
This edition of Clickthru celebrates Laqshya Media Group's outstanding performance
at the 13th e4m NEONS OOH Awards 2024, where we secured 22 metals, underscoring
our commitment to excellence and creative breakthroughs in out-of-home advertising.
Globally, we see significant advancements, from Coca-Cola's culturally resonant
campaigns to LG's positivity-promoting social media initiatives. In India, the rapid
rise of digital screens and the projected growth of the influencer marketing industry
to $3.4 billion by 2026 reflect shifting consumer dynamics and engagement strategies.
Technological advancements like Wipro 3D and ISRO's 3D-printed rocket engine and sustainability
efforts with the launch of the world's first 100% biodegradable pen highlight the industry's innovative spirit.
As we navigate these exciting developments, our focus remains on pushing the boundaries of media and advertising.
We invite you to explore this edition, celebrate industry successes, and get inspired by the limitless possibilities ahead.
Together, we are not just witnessing change; we are driving it.
Best wishes,
Laqshya Media Group 
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Hi all,
As we step into June 2024, the media industry is
witnessing remarkable transformations marked by innovation and creativity.
This edition of Clickthru celebrates Laqshya Media Group's outstanding performance
at the 13th e4m NEONS OOH Awards 2024, where we secured 22 metals, underscoring
our commitment to excellence and creative breakthroughs in out-of-home advertising.
Globally, we see significant advancements, from Coca-Cola's culturally resonant
campaigns to LG's positivity-promoting social media initiatives. In India, the rapid
rise of digital screens and the projected growth of the influencer marketing industry
to $3.4 billion by 2026 reflect shifting consumer dynamics and engagement strategies.
Technological advancements like Wipro 3D and ISRO's 3D-printed rocket engine and sustainability
efforts with the launch of the world's first 100% biodegradable pen highlight the industry's innovative spirit.
As we navigate these exciting developments, our focus remains on pushing the boundaries of media and advertising.
We invite you to explore this edition, celebrate industry successes, and get inspired by the limitless possibilities ahead.
Together, we are not just witnessing change; we are driving it.
Best wishes,
Laqshya Media Group
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Owing to digital outdoor, there’s an upsurge in 3D creatives,
anamorphic designs,
For an industry that dwindled during the two years of Covid-spurred lockdown,
India’s out of home (OOH) media has seen a remarkable recovery.
Read
More
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Owing to digital outdoor, there’s an upsurge in 3D creatives,
anamorphic designs,
For an industry that dwindled during the two years of Covid-spurred lockdown,
India’s out of home (OOH) media has seen a remarkable recovery.
Read
More
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India’s influencer marketing industry to swell to ₹34 billion by 2026
India’s influencer marketing industry is expected to swell to ₹34 billion by 2026,
from ₹19 billion in 2023, as businesses increasingly turn to social-media Read
More
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India’s influencer marketing industry to swell to ₹34 billion by 2026
India’s influencer marketing industry is expected to swell to ₹34 billion by 2026,
from ₹19 billion in 2023, as businesses increasingly turn to social-media Read
More
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How Adidas earned its stripes in India
During the annual investor call, when Bjørn Gulden, CEO, Global Brands,
Adidas was asked about gowing the brand's presence
Read
More
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How Adidas earned its stripes in India
During the annual investor call, when Bjørn Gulden, CEO, Global Brands,
Adidas was asked about gowing the brand's presence
Read
More
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'Manthan' returns in time for Amul's global launch & to retell its story to new-gen Indian consumers
Mero Gaam Katha Parey. It’s a song people across generations are familiar with.
Originally part of the 1976 film Manthan, over the years the song went on to feature
Read
More
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'Manthan' returns in time for Amul's global launch & to retell its story to new-gen Indian consumers
Mero Gaam Katha Parey. It’s a song people across generations are familiar with.
Originally part of the 1976 film Manthan, over the years the song went on to feature
Read
More
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Gen Z to help India's travel spending expand 9% a year: McKinsey Report
New Delhi: A new generation of travellers benefitting from India's strong GDP growth of over 6% a year
Read
More
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Gen Z to help India's travel spending expand 9% a year: McKinsey Report
New Delhi: A new generation of travellers benefitting from India's strong GDP growth of over 6% a year
Read
More
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India’s retail market to touch $2 trillion by 2033, says BCG
New Delhi: India's retail market is poised for transformative growth, with projections
indicating a leap to an impressive $2 trillion within the next decade,
Read
More
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India’s retail market to touch $2 trillion by 2033, says BCG
New Delhi: India's retail market is poised for transformative growth, with projections
indicating a leap to an impressive $2 trillion within the next decade,
Read
More
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How Coca-Cola bottled the vibrancy of Africa for its latest creation
Coca-Cola today (May 23) unveiled its latest flavor from its Creations platform, Coca-Cola Wozzaah
Zero Sugar,which looks to celebrate the vibrancy and dynamism of the entire African continent.
Read
More
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How Coca-Cola bottled the vibrancy of Africa for its latest creation
Coca-Cola today (May 23) unveiled its latest flavor from its Creations platform, Coca-Cola Wozzaah
Zero Sugar,which looks to celebrate the vibrancy and dynamism of the entire African continent.
Read
More
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LG fuels positivity on social media with ‘Optimism your feed’ playlist
The playlist is meant to spur the generation of more positive content by algorithms and is backed
by research indicating that social media is often a source of anxiety.
Read
More
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LG fuels positivity on social media with ‘Optimism your feed’ playlist
The playlist is meant to spur the generation of more positive content by algorithms and is backed
by research indicating that social media is often a source of anxiety.
Read
More
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Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story
“Kickstarter was born in Bed-Stuy, Brooklyn, and our first office was located in the Lower East Side,”
she explained. “Later, we moved our headquarters to Greenpoint, Brooklyn.
Read
More
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Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story
“Kickstarter was born in Bed-Stuy, Brooklyn, and our first office was located in the Lower East Side,”
she explained. “Later, we moved our headquarters to Greenpoint, Brooklyn.
Read
More
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Global Advertising Market is Projected to Reach US$ 1,279.4 Bn by 2034;
at a CAGR of 5.4% over the Forecast
Global Advertising Market is Rapidly Evolving, Driven by Technological Innovations and Changing Consumer Habits
Read
More
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Global Advertising Market is Projected to Reach US$ 1,279.4 Bn by 2034;
at a CAGR of 5.4% over the Forecast
Global Advertising Market is Rapidly Evolving, Driven by Technological Innovations and Changing Consumer Habits
Read
More
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On May 3, 2024, the Permanent Mission of India to the UN and the Ministry
of Panchayati Raj, with UNFPA, host “Localizing the SDGs: Women in Local
Governance in India Lead the Way” during CPD57 in New York.
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Adani Green Energy Ltd (AGEL), India’s top renewable energy firm,
secured USD 400 million in funding from five international banks for
its 750 MW solar projects in Rajasthan and Gujarat.
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Idashisha Nongrang makes history as Meghalaya’s first female Director
General of Police (DGP), breaking barriers in the state’s matrilineal society.
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The world's first 100% biodegradable pen has been launched in India.
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Wipro 3D and ISRO have successfully 3D-printed the PS4 rocket engine
for the PSLV’s 4th stage, marking a significant advancement in space technology.
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Jio Financial Services recently launched the beta version of its finance app
in May 2024, aimed at daily finances and digital banking.
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PhonePe, a leading Fintech firm, has launched secured lending products on its
platform by partnering with banks, Non-Banking Financial Companies (NBFCs), and other
fintech firms.
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IndusInd Bank recently (in May 2024) collaborated with Poonawalla Fincorp Limited
to launch a co-branded eLITE RuPay Credit Card.
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Laqshya Media Group Campaigns
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In May 2024, Laqshya Media Group executed various campaigns for Tanishq (Rivaah),
Yamaha, Jockey, Taneira, Chandrika, Titan Nebula, Teacher’s, IPL, Acko, Santoor,
Prince Pipes, Formula 1, OnePlus, Jockey (Speedo), Zoho, Enchanteur, Titan Eye+,
Raga by Titan, Somany Tiles, Yardley, Raymond, Amazon Fresh, American Express,
Toyota, and Tanishq.
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“The way to get started is to quit talking and begin doing.”
— Walt Disney
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Editorial team : Yuvrraj Agarwaal and Aachal Shah.
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