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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Driving Indian Brands to Global Success: The Power of Strategic Partnerships!
Hi all,
Indian brands are soaring to global heights through strategic partnerships, driven by India's robust GDP growth,
technological advancements, increased advertising spends, and global companies seeking local tie-ups.
India's impressive GDP growth has attracted global businesses, prompting them to form alliances with Indian brands
and tap into the vast potential of the Indian market. Advancements in technology, particularly in AI, have positioned
Indian companies as attractive partners, offering cutting-edge solutions and innovation.
The rise in advertising spends in India has further fueled partnerships, as brands recognize the importance of capturing
the growing consumer base. Global advertising agencies are joining forces with Indian brands to create impactful campaigns and reach a wider audience.
Additionally, global companies are actively seeking local tie-ups to navigate the complexities of the Indian market.
Collaborating with established Indian brands provides insights into local preferences,
cultural nuances, and regulatory frameworks, enabling effective market adaptation.
Overall, Indian brands are attracting global partnerships due to India's strong GDP growth, technological prowess,
increased advertising investments, and the interest of global companies in local collaborations. These alliances
drive innovation, fuel growth, and position both Indian and global brands as key players in the global business landscape.
Best wishes,
Laqshya Media Group 
|
|
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Driving Indian Brands to Global Success: The Power of Strategic Partnerships!
|
|
|
Hi all,
Indian brands are soaring to global heights through strategic partnerships, driven by India's robust GDP growth,
technological advancements, increased advertising spends, and global companies seeking local tie-ups.
India's impressive GDP growth has attracted global businesses, prompting them to form alliances with Indian brands
and tap into the vast potential of the Indian market. Advancements in technology, particularly in AI, have positioned
Indian companies as attractive partners, offering cutting-edge solutions and innovation.
The rise in advertising spends in India has further fueled partnerships, as brands recognize the importance of capturing
the growing consumer base. Global advertising agencies are joining forces with Indian brands to create impactful campaigns and reach a wider audience.
Additionally, global companies are actively seeking local tie-ups to navigate the complexities of the Indian market.
Collaborating with established Indian brands provides insights into local preferences,
cultural nuances, and regulatory frameworks, enabling effective market adaptation.
Overall, Indian brands are attracting global partnerships due to India's strong GDP growth, technological prowess,
increased advertising investments, and the interest of global companies in local collaborations. These alliances
drive innovation, fuel growth, and position both Indian and global brands as key players in the global business landscape.
Best wishes,
Laqshya Media Group
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GoaFest kickstarts with a bang, igniting the spirit of creativity.
GoaFest 2023 kicked off with great excitement and anticipation.
As the largest advertising and marketing festival in India, GoaFest attracts
professionals from all over the country and beyond. Held in the scenic coastal
state of Goa, the festival is known for its vibrant atmosphere and insightful sessions.
The day began with an impressive opening ceremony that featured renowned speakers and industry leaders.
They shared their insights and set the tone for the festival, highlighting the latest trends and challenges
in the advertising and marketing world.
In conversation with Adgully, here is what, a few Industry leaders had to say about being part of the GoaFest 2023:
Alok Jalan, MD, Laqshya Media,. says: “It's always good to be at GoaFest as we call it a festival of creativity.
I see a lot of young creative minds here and it's good to see. The topic this year, the challenges going to be men vs machines,
how technology changes creativity, and how much creativity changes because of technology.”
Under 'Best use of Augmented Reality for Brand Experience' Laqshya Media Group won bronze for Indian Oil's Celebrating Biodiversity.
The Laqshya Media Group was also awarded a bronze award for their work in the category of Brand Activation and Promotion of
FMCG - Personal Care, Home Care, Health Care, and Others. For Absolut Ally, Laqshya Media Group won bronze in the category
of Out of Home (Ambient Media) Corporate, Media, Entertainment & Others.
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India's internet economy to reach US$1 trillion by 2030 says Google repor
According to a report titled 'The e-Conomy of a Billion Connected Indians' released by Google,
Read More
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India's internet economy to reach US$1 trillion by 2030 says Google repor
According to a report titled 'The e-Conomy of a Billion Connected Indians'released by Google,
Read More
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Health MarTech: From data analytics to AI, what's aiding the secto
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power Read More
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Health MarTech: From data analytics to AI, what's aiding the secto
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power Read More
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TCS partners with Google Cloud for generative AI offerings
Tata Consultancy Services has expanded its partnership with Google Cloud for generative AI offerings, the company said on Monday Read More
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TCS partners with Google Cloud for generative AI offerings
Tata Consultancy Services has expanded its partnership with Google Cloud for generative AI offerings, the company said on Monday Read More
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Xiaomi India partners with Argentine Football Association
This partnership presents an opportunity to bring Argentine footballers such as Lionel Messi,
Angel Di Maria, Julián Alvarez, and Emi Martinez closer to the Indian audience
Read More
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Xiaomi India partners with Argentine Football Association
This partnership presents an opportunity to bring Argentine footballers such as Lionel Messi,
Angel Di Maria, Julián Alvarez, and Emi Martinez closer to the Indian audience
Read More
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About 24 global brands likely to set up shop in India this year
Due to a post-Covid consumption surge and rising spending power of Indian consumers, around two dozen international brands are expected to enter India this year,
Read More
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About 24 global brands likely to set up shop in India this year
Due to a post-Covid consumption surge and rising spending power of Indian consumers, around two dozen international brands are expected to enter India this year,
Read More
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Going Green: EV marketing hits the fast track
EV brands have allocated most of their ad spends on digital channels like social media,
search and display advertising; creating immersive experiences is also picking up,
Read More
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Going Green: EV marketing hits the fast track
EV brands have allocated most of their ad spends on digital channels like social media,
search and display advertising; creating immersive experiences is also picking up,
Read More
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Goafest 2023: Reimaging advertising industry for the future
Agency nomenclature is one of the major areas of concern which require innovative solutions, says industry.
Read More
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Goafest 2023: Reimaging advertising industry for the future
Agency nomenclature is one of the major areas of concern which require innovative solutions, says industry.
Read More
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Meesho rebrands to show its inclusivity with a collection of value-first product
The refreshed colour palette aims to evoke personality traits of confidence and approachability among Meesho consumers and sellersRead More
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Meesho rebrands to show its inclusivity with a collection of value-first product
The refreshed colour palette aims to evoke personality traits of confidence and approachability among Meesho consumers and sellersRead More
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The Global Tea Market Is Experiencing Rapid Growth, Per New Report
Htea market; report that looks at the global tea opportunity and offers analysis and industry forecasts through 2031.
Read More
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Ikea plans 19-foot bag statue in New York tied to AR experienc
UPDATE: June 12, 2023:In the latest update to the tour schedule for Ikea's bag sculpture, it will appear in Chicago's Millennium Park only on June 17,
Read More
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Ikea plans 19-foot bag statue in New York tied to AR experienc
UPDATE: June 12, 2023:In the latest update to the tour schedule for Ikea's bag sculpture, it will appear in Chicago's Millennium Park only on June 17,
Read More
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Global ad revenue is expected to grow, but growth in digital may be hitting its peak
A mid-year report from GroupM finds that digital's years of double-digit growth may be behind it.
Read More
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The food and beverage giant's chief marketing officer has led an overhaul of its creative process
A mid-year report from GroupM finds that digital's years of double-digit growth may be behind it.
Read More
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Retail media ad revenue forecast to surpass TV by 2028
A 3D printed Facebook's new rebrand logo Meta is seen in front of displayed Google logo in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration
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Retail media ad revenue forecast to surpass TV by 2028
A 3D printed Facebook's new rebrand logo Meta is seen in front of displayed Google logo in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration
Read More
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Global Advertising Forecast to Speed Up After a Slower Start in 2023
GroupM expects ad spending to grow 5.9% this year to $874.5 billion, excluding U.S. political advertising
Read More
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Global Advertising Forecast to Speed Up After a Slower Start in 2023
GroupM expects ad spending to grow 5.9% this year to $874.5 billion, excluding U.S. political advertising
Read More
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Fast Food Brands Duel With ChatGPT-Generated Ads
McDonald's, Burger King and Subway are using the chatbot to show off their strengths
Read More
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Fast Food Brands Duel With ChatGPT-Generated Ads
McDonald's, Burger King and Subway are using the chatbot to show off their strengths
Read More
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Honda has made a global launch of a new SUV, including in India. It is called Honda Elevate
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China Eastern Airlines made the first commercial flight of China's first home built commercial aircraft carrying 130 passengers.
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Blackrock global investor is the sponsor for India's first retail mall focused REIT Nexus Select Trust that is in the market with an IPO.
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XPoSat (X-Ray Polarimeter Satellite) is India's first polarimetry mission. It is currently being built by ISRO and Raman Research Institute.
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Tata is investing heavily on an ecosystem for EVs that cuts across multiple companies. Tata Motors of EVs, Tata Chemicals for batteries,
Tata Power for charging stations and some other Tata companies for components, software etc. This ecosystem is being called Tata UniEVerse.
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The American burger chain Wendy's has signed a master franchise agreement with Rebel Foods India.
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ICICI Bank has contributed about Rs 1200 crores for Tata Memorial to set up 3 centers for cancer care across the country.
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Hindustan Petroleum Corp Ltd (HPCL) has initiated a pilot study on vehicles utilizing E27 fuel and Ethanol Blended Diesel Fuel.
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The 'Fried space food experiment' was conducted by European Space Agency (ESA) researchers by carrying out parabolic flight.
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Laqshya Media Group Campaigns
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During the month of May 2023, Laqshya Media Group executed various prominent campaigns for
Titan Watches, Diageo (Signature - Green Vibes), Stanley Lifestyles, Wipro (Softouch), Fastrack,
Nissan Magnite, Tanishq Rivaah, Sonata, Titan (Zoya), Wipro (Chandrika), Jockey, Toyota, Raga by Titan,
Licious, Tanishq (Celeste), Maruti Suzuki (Fronx), Titan EyePlus, and Yamaha
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“If you want something you never had, you have to do something you've never done”.
— Thomas Jefferson
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Editorial team: Yuvrraj Agarwaal, Leechie Arora and Aachal Shah
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