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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Hello All,
It’s been a busy summer for many, especially from a personal standpoint. Summer vacations have finally opened for travel after a hiatus of two long years for obvious reasons. Hotel cash registers have been continually ringing, both for domestic as well as international travel.
On the economic front, inflation has been a worry for consumers as well as the government. Oil prices at USD $120 per barrel have fuelled this with the Russia Ukraine war in the backdrop.
On the business front, OOH has resurged after a difficult period. Increased measurability, integrated campaigns are helping OOH gain its rightful share in the media mix. At Laqshya, we are excited to introduce SHARPer for clients, which will help plan out of home campaigns in the most optimized manner, and over an extended range of 62 Indian cities.
Here’s wishing that we have a regular monsoon ahead, in lead up to the much-awaited festive period.
Best wishes
Team Laqshya 
|
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Hello All,
It’s been a busy summer for many, especially from a personal standpoint. Summer vacations have finally opened for travel after a hiatus of two long years for obvious reasons. Hotel cash registers have been continually ringing, both for domestic as well as international travel.
On the economic front, inflation has been a worry for consumers as well as the government. Oil prices at USD $120 per barrel have fuelled this with the Russia Ukraine war in the backdrop.
On the business front, OOH has resurged after a difficult period. Increased measurability, integrated campaigns are helping OOH gain its rightful share in the media mix. At Laqshya, we are excited to introduce SHARPer for clients, which will help plan out of home campaigns in the most optimized manner, and over an extended range of 62 Indian cities.
Here’s wishing that we have a regular monsoon ahead, in lead up to the much-awaited festive period.
Best wishes
Team Laqshya
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‘Mindless
creation of brands has begun to get
revisited’
In an interview, Ashish Mishra, managing
director, Interbrand India, talks about the
post-covid world marked by new requirements from
brands and consumers Read More
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‘Mindless
creation of brands has begun to get
revisited’
In an interview, Ashish Mishra, managing
director, Interbrand India, talks about the
post-covid world marked by new requirements from
brands and consumers Read More
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Billionaire
Adani’s Food Venture Is Best-Performing Asia
IPO
(Bloomberg) -- India’s Adani Wilmar Ltd. is an
outlier among Asia’s newly listed stocks. The
food company has almost tripled since its debut
while most newcomers are trading under water. Read More
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Billionaire
Adani’s Food Venture Is Best-Performing Asia
IPO
(Bloomberg) -- India’s Adani Wilmar Ltd. is an
outlier among Asia’s newly listed stocks. The
food company has almost tripled since its debut
while most newcomers are trading under water. Read More
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Laqshya Media
Group expands its suite of services with the
launch of NewsCoverage.in
Laqshya Public Relations, a newly established PR
vertical of Laqshya Media Group announces that
it is expanding its suite of services for brands
seeking Read More
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Laqshya Media
Group expands its suite of services with the
launch of NewsCoverage.in
Laqshya Public Relations, a newly established PR
vertical of Laqshya Media Group announces that
it is expanding its suite of services for brands
seeking Read More
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Parle Agro
seeks six-month extension to implement
plastic straw ban
Parle Agro, a beverage company which owns
popular brands such as Frooti and Appy, has
urged the government to extend the deadline
Read More
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Parle Agro
seeks six-month extension to implement
plastic straw ban
Parle Agro, a beverage company which owns
popular brands such as Frooti and Appy, has
urged the government to extend the deadline
Read More
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Global oil
firms report huge profits but Indian
marketers are left high and dry
Indian oil refiners are staring at huge losses
as they have failed to pass on the higher costs
of crude to fuel consumers, even as global
energy Read More
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Global oil
firms report huge profits but Indian
marketers are left high and dry
Indian oil refiners are staring at huge losses
as they have failed to pass on the higher costs
of crude to fuel consumers, even as global
energy Read More
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Thailand eyes
India market for revival in tourism industry
as it eases travel restrictions
Thailand is betting on India, which is among the
top 5 markets for the tourism industry of the
kingdom. provided the Omicron
spread
Read More
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Thailand eyes
India market for revival in tourism industry
as it eases travel restrictions
Thailand is betting on India, which is among the
top 5 markets for the tourism industry of the
kingdom.
Read More
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LG eyes
leadership position with 32 pc share of
Indian TV market
South Korean consumer electronics major LG is
targeting for a 32 per cent share of the Indian
TV market in 2022, Read More
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LG eyes
leadership position with 32 pc share of
Indian TV market
South Korean consumer electronics major LG is
targeting for a 32 per cent share of the Indian
TV market in 2022, Read More
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India exports
7.5 mn tonnes sugar till May 18 in current
marketing year
India has exported 75 lakh tonnes of sugar till
May 18 in the current marketing year ending
September, the Food Ministry said on Thursday.
Read More
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India exports
7.5 mn tonnes sugar till May 18 in current
marketing year
India has exported 75 lakh tonnes of sugar till
May 18 in the current marketing year ending
September, the Food Ministry said on Thursday.
Read More
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Torrent Pharma
acquires 4 brands from Dr.Reddy’s
Torrent Pharmaceuticals on Thursday said it has
entered into an agreement with Dr. Reddy's to
acquire four of its brands for an undisclosed
amount. Read More
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Torrent Pharma
acquires 4 brands from Dr.Reddy’s
Torrent Pharmaceuticals on Thursday said it has
entered into an agreement with Dr. Reddy's to
acquire four of its brands for an undisclosed
amount. Read More
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Why the
Metaverse Will Change the Way You Work
Virtual meetings that feel real, new ways to
build and teach, plus jobs you haven’t heard
of—soon it won’t be science fiction
Read More
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Why the
Metaverse Will Change the Way You Work
Virtual meetings that feel real, new ways to
build and teach, plus jobs you haven’t heard
of—soon it won’t be science fiction
Read More
|
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‘Top Gun:
Maverick’ Cruises to Another Bumper
Box-Office Weekend
“Top Gun: Maverick” flew high again at the
domestic box office this weekend with one of the
strongest second-week performances ever,
Read More
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‘Top Gun:
Maverick’ Cruises to Another Bumper
Box-Office Weekend
“Top Gun: Maverick” flew high again at the
domestic box office this weekend with one of the
strongest second-week performances ever,
Read More
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-
IMD has been predicting heat waves in
different parts of India this year.
Ahmedabad city made India’s first Heat
Action Plan through which it is
communicating and building awareness about
the risks of heat and thereby saving lives.
-
Manikchand Group owns the Elaichi /
gutkha
brand ‘Vimal’, which is in the eye of the
controversy over Akshay Kumar’s endorsement
of it.
-
Krishnan Ramanujam is the new
Chairman of NASSCOM.
-
Swiggy signs deal with Times
Internet to acquire Dineout
for $120 Million in all all-stock
deal.
-
Renault international auto major has
sold
its 68% stake in AvtoVAZ, the largest
carmaker in Russia to the Russian govt for a
token price keeping an option to return
after 6 years.
-
Tata Motors (EV division) will be
acquiring the Sanand (Gujarat) plant of Ford
India.
-
Adani Group to acquire a 50% stake in
General Aeronautics Private Limited, which
provides commercial robotic drones and
drone-based solutions for crop protection,
crop health, precision farming, and yield
monitoring using AI and analytics for the
agricultural sector.
-
Todd Beahly and Clearlake
Capital has acquired the Chelsea
Club from Russian billionaire Roman
Abramovich.
-
Metro AG the German multi-national
that runs a cash and carry business in
India has decided to sell their India
operations.
-
Ethos India is in the market of luxury watches retail with an IPO.
-
As per Fortune 500 for 2021, Elon Musk is the highest paid CEO in US.
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Laqshya Media Group Campaigns
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During the month of
May 2022, Laqshya
Media Group executed
various prominent
campaigns for VIVO,
Britannia WINKIN’
Cow, Toyota Urban
Cruiser, Hungama
Play, Sumadhura
Group, Open Money,
Diageo, and Rupeek
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“It is during our
darkest moments that
we must focus to see
the light.”
―
Aristotle
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Editorial team: Harshaal Deoruckhkar, Pragya Malkani and Aachal Shah
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