July 2024

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Celebrating Innovation and Industry Milestones

Welcome to the July 2024 edition of Clickthru, where we bring you the latest developments and achievements from the media and advertising industry. This month, we are thrilled to highlight the dynamic events and innovations that are shaping our future.

Our cover story features the vibrant ABFL Day 2024, orchestrated by Laqshya Live Experiences, which brought together over 1400 employees of Aditya Birla Finance for a memorable two-day celebration. This event, filled with cultural showcases and inspiring talks from personalities like Boman Irani and K.L. Rahul, exemplifies the power of live experiences in fostering community and corporate spirit.

In the broader industry, the Indian advertising sector is set to reach new heights, with projected revenues hitting Rs 1.2 trillion in 2024. Innovations in digital marketing, from AR filters to CGI, are revolutionizing how brands engage with audiences. Globally, the metaverse advertising industry is on the rise, expected to reach $7.5 billion by 2030, highlighting the growing importance of immersive digital experiences.

As we reflect on these developments, it becomes evident that our industry is at a critical juncture where creativity meets technology. The fusion of traditional and digital marketing techniques is not just a trend but a necessity for staying relevant in a rapidly changing landscape. It is essential for us to continually adapt and embrace these innovations, as they offer new avenues for engagement and growth.

Moreover, the emphasis on sustainability and responsible practices in marketing is more prominent than ever. With initiatives like the launch of the world's first 100% biodegradable pen in India, we are reminded of our role in promoting eco-friendly practices within our industry. This not only enhances brand reputation but also contributes to a sustainable future.

As you delve into this edition, we encourage you to think about how these trends and innovations can be applied within your own organizations. Let us all strive to be pioneers in this evolving landscape, leveraging creativity and technology to drive meaningful impact. Together, we can shape a future that is both innovative and sustainable.

Best wishes,

Laqshya Media Group

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Celebrating Innovation and Industry Milestones

Hi all,

Best wishes,

Laqshya Media Group

Cover Story

Laqshya Live Orchestrates ABFL Day 2024 For Aditya Birla Finance

Laqshya Live Experiences (LLE) recently hosted ABFL Day 2024, a two-day celebration that brought together over 1,400 employees of Aditya Birla Finance (ABFL).Chaitanya Rathi guided the festivities, engaging with the audience throughout the event.

The first evening, inspired by the liveliness of Aamchi Mumbai and the spirit of the ABFL team, featured the Mumbai Carnival, showcasing the city's rich culture and concluding with a performance by Twin Strings. Day two, themed ‘We Manifest, Maximise, Multiply’, underscored ABFL's commitment to growth and prosperity. The day included fireside chats with personalities such as actor Boman Irani, cricketer K.L. Rahul, and Niti Aayog’s Amitabh Kant.

Attendees also enjoyed a performance by the Mumbai Police band and a concert by renowned Punjabi artist B Praak, making ABFL Day 2024 a memorable event.

Indian Marketing News

Fujifilm once struggled to sell cameras. Now, it can't keep up with demand

To survive, Fujifilm tapped its expertise in film chemicals to shift into healthcare applications,a strategy also adopted by domestic competitors Read More

Fujifilm once struggled to sell cameras. Now, it can't keep up with demand

To survive, Fujifilm tapped its expertise in film chemicals to shift into healthcare applications,a strategy also adopted by domestic competitors Read More

Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

Indian advertising industry continues its growth trajectory from Rs 1.1 trillion (US$13.1 billion) in 2023 to Rs 1.2 Trillion (US$14.6 billion) in 2024, 50% higher than pre-pandemic period, Read More

India’s influencer marketing industry to swell to ₹34 billion by 2026

India’s influencer marketing industry is expected to swell to ₹34 billion by 2026, from ₹19 billion in 2023, as businesses increasingly turn to social-media Read More

Premiumization, omnichannel trends, diversity to shape marketing in India: Kantar report

This shift, alongside an increase in digital marketing and e-commerce, reflects the diverse preferences of a youthful demographic and an affluent Read More

How Adidas earned its stripes in India

During the annual investor call, when Bjørn Gulden, CEO, Global Brands, Adidas was asked about gowing the brand's presence Read More

Bot or not, brands bet big on influencer marketing

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say Read More

'Manthan' returns in time for Amul's global launch & to retell its story to new-gen Indian consumers

Mero Gaam Katha Parey. It’s a song people across generations are familiar with. Originally part of the 1976 film Manthan, over the years the song went on to feature Read More

How AR filters and CGI are giving modern marketing campaigns a facelift

Augmented reality and CGI are helping brands redefine consumer connections with campaigns that successfully resonate with consumers. Read More

Gen Z to help India's travel spending expand 9% a year: McKinsey Report

New Delhi: A new generation of travellers benefitting from India's strong GDP growth of over 6% a year Read More

Industry experts discuss latest trends, growth & future of digital marketing in India

At the upcoming edition of e4m TechManch on July 19, experts will share insights on the future trends, challenges & opportunities in the digital marketing space Read More

India’s retail market to touch $2 trillion by 2033, says BCG

New Delhi: India's retail market is poised for transformative growth, with projections indicating a leap to an impressive $2 trillion within the next decade, Read More

Global Marketing News

Global metaverse advertising industry to reach $7.5B by 2030

The gaming and ecommerce sectors have been at the forefront of metaverse technology adoption in recent years. However its application in other areas, particularly digital marketing, Read More

How Coca-Cola bottled the vibrancy of Africa for its latest creation

Coca-Cola today (May 23) unveiled its latest flavor from its Creations platform, Coca-Cola Wozzaah Zero Sugar,which looks to celebrate the vibrancy and dynamism of the entire African continent. Read More

4 hours after Keir won, our Wickes ad van was helping with his new cabinet

St Luke’s Richard Denney takes us behind the scenes of an election results day stunt for Wickes that reportedly attracted 75m views. Read More

LG fuels positivity on social media with ‘Optimism your feed’ playlist

The playlist is meant to spur the generation of more positive content by algorithms and is backed by research indicating that social media is often a source of anxiety. Read More

Out of Home Advertising: Leading the way in a cookieless future

As digital marketers adapt to a post-cookies world, Emily Alcorn, head of effectiveness at Talon, explains how Out of Home (OOH) advertising, Read More

Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story

“Kickstarter was born in Bed-Stuy, Brooklyn, and our first office was located in the Lower East Side,” she explained. “Later, we moved our headquarters to Greenpoint, Brooklyn. Read More

Why Asics continues to focus on mental health to differentiate itself from competition

Inspired by Dove’s 20-year Real Beauty campaign, Asics intends to build a mental health platform that spans decades. Read More

Why Asics continues to focus on mental health to differentiate itself from competition

Inspired by Dove’s 20-year Real Beauty campaign, Asics intends to build a mental health platform that spans decades. Read More

How high-quality digital ad inventory buys can slash carbon emissions

A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023. Read More

How Coca-Cola bottled the vibrancy of Africa for its latest creation

Brand growth drivers: Here’s what the numbers say

The most impactful ways to grow a brand are the focus of a recent Kantar report based on 10 years of data. Read More

LG fuels positivity on social media with ‘Optimism your feed’ playlist

The playlist is meant to spur the generation of more positive content by algorithms and is backed by research indicating that social media is often a source of anxiety. Read More

HOW AI IS RESHAPING AD TECH—TOP TRENDS FROM CANNES 2024

At Cannes, brands from AT&T to Bose discuss emerging trends in automation, data and platforms Read More

Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story

“Kickstarter was born in Bed-Stuy, Brooklyn, and our first office was located in the Lower East Side,” she explained. “Later, we moved our headquarters to Greenpoint, Brooklyn. Read More

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

There is something truly remarkable about a bold and imaginative approach that enhances the value of marketing. Read More

Why Asics continues to focus on mental health to differentiate itself from competition

Inspired by Dove’s 20-year Real Beauty campaign, Asics intends to build a mental health platform that spans decades. Read More

Trivia

Bangladesh and India launched the trade transaction in rupees, a move aimed at reducing dependence on the US dollar and strengthening regional currency and trade.
According to the Official Airline Guide (OAG) report, India has become the 3rd largest domestic airline market in the world.
On 2nd July 2024, the Aditya-L1 spacecraft, India’s 1st space-based solar observatory mission at Lagrangian point 1 (L1), completed its first halo orbit around the Sun-Earth L1 point.
HDFC Life Insurance Company recently (in June 2024) launched the 'Bridge the Gap' campaign to educate the public about the role of life insurance.
Recently, the government of Uttar Pradesh has decided to set up a bioplastic park in Lakhimpur Kheri.
In June 2024, S&P Global Ratings, in its report titled ‘Economic Outlook Asia-Pacific Q3 2024’, PROJECTED India’s Gross Domestic Product (GDP) growth at 6.8% for FY25 (2024-25).
On 23rd June 2024, Kozhikode in north Kerala became the first Indian city to be officially declared as the United Nations Educational, Scientific and Cultural Organisation (UNESCO) “City of Literature”.
Mastercard India has recently (in June ’24) signed a MoU with the Indian Computer Emergency Response Team (CERT-In) to enhance cybersecurity in the financial sector.

Laqshya Media Group Campaigns

In June 2024, Laqshya Media Group executed various campaigns for Granamma, Maruti Suzuki, Raga by Titan, OnePlus, Titan Eye+, R Raheja Realty, Tanishq (Rivaah), Prince Pipes, Sundaram Finance, Yamaha, Shree TMT, Prestige Group, Honda, Santoor, Jockey, Acko, and Shapoorji Pallonji Realty.