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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Hi All,
It’s July, and only a month or so before
festivities begin across India. Rains have
arrived, albeit later
than expected but with gusto! We are eager
towards a normal monsoon, which will
certainly bring
inflation down. Oil prices remain high but
turbulent times hopefully will subside in
the next couple of
months. Interestingly, as per June 2022
Scan-shot publication, Consumer
Confidence Index
continues to rise, and reached 75.9 points
in May, as compared to 63.7 in January.
As per recent reports, 3% of the Indian
population has taken booster shots. While
the pandemic is
hopefully heading out for good, it’s
important to get those boosters in to all
eligible and help weed
out this menace!
Let’s all be safe and enjoy the lush
greenery and weather that the monsoon brings
across our lovely
country!
Best wishes,
Team Laqshya 
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Hi All,
It’s July, and only a month or so before
festivities begin across India. Rains have
arrived, albeit later
than expected but with gusto! We are eager
towards a normal monsoon, which will
certainly bring
inflation down. Oil prices remain high but
turbulent times hopefully will subside in
the next couple of
months. Interestingly, as per June 2022
Scan-shot publication, Consumer
Confidence Index
continues to rise, and reached 75.9 points
in May, as compared to 63.7 in January.
As per recent reports, 3% of the Indian
population has taken booster shots. While
the pandemic is
hopefully heading out for good, it’s
important to get those boosters in to all
eligible and help weed
out this menace!
Let’s all be safe and enjoy the lush
greenery and weather that the monsoon brings
across our lovely
country!
Best wishes,
Team Laqshya
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Video streaming platforms return
to splurge on outdoor
advertising
Video streaming platforms are going
big on outdoor advertising as people
step out of home after close to
two years of covid-induced lockdown.
Netflix, Amazon Prime Video, Disney+
Hotstar, ZEE5 and even
regional players are looking at
billboards, hoardings, metro
stations and airports, to promote
individual
shows and movies or the platform
itself. Media experts say most
platforms are focusing on the top
10-12
cities for now but that there is
great potential to penetrate
further. Outdoor advertising spends
for a
major platform can touch up to ₹25
crore annually. Overall, major OTT
players are expected to spend
upwards of ₹400 crore annually on
advertising and marketing, according
to media industry estimates.
Speaking about the industry
growth, Atul Shrivastava,
Group CEO and ED, Laqshya Media
Group said, “OTT
platform category is emerging as one
of the highest
spenders for the OOH industry, along
with erstwhile
players like real estate, auto and
mobile handsets. While
OTT players were aggressive about
outdoor advertising
even before the pandemic, they have
now returned in
full force as they are fighting for
time and viewer
eyeballs yet again.”
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Majority of B2B
marketing leaders in India say B2B “creative
confidence” is growing: LinkedIn
As per LinkedIn research, 92% of senior B2B
marketers believe B2B brands are increasingly
producing creative campaigns that rival consumer
brands Read More
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Majority of B2B
marketing leaders in India say B2B “creative
confidence” is growing: LinkedIn
As per LinkedIn research, 92% of senior B2B
marketers believe B2B brands are increasingly
producing creative campaigns that rival consumer
brands Read More
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D2C skincare
brand Foxtale raises $4 million funding led
by Matrix Partners India
Mumbai: Direct-to-Consumer (D2C) skincare brand
Foxtale has raised $4 million, led by Matrix
Partners India. Existing investor Kae Capital
also participated in the funding round, along
with angel investors Read More
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D2C skincare
brand Foxtale raises $4 million funding led
by Matrix Partners India
Mumbai: Direct-to-Consumer (D2C) skincare brand
Foxtale has raised $4 million, led by Matrix
Partners India. Existing investor Kae Capital
also participated in the funding round, along
with angel investors Read More
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Inability to
take action on buyer & customer data is a
key mktg challenge for 87%: Report
The InMobi study reveals that three in five
Indian businesses are still trying to identify
and understand the impact of consumer data
privacy developments on their current mobile
marketing strategy Read More
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Inability to
take action on buyer & customer data is a
key mktg challenge for 87%: Report
The InMobi study reveals that three in five
Indian businesses are still trying to identify
and understand the impact of consumer data
privacy developments on their current mobile
marketing strategy Read More
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With a dash of
spice, Reliance and Britain's Pret bet on
India's changing tastes
British snack chain Pret will adapt its menu to
local tastes when it opens in Indian cities and
airports under a partnership with retail giant
Reliance NSE -0.88 % to try to satisfy the
nation's growing appetite for upmarket
refreshment.
Read More
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With a dash of
spice, Reliance and Britain's Pret bet on
India's changing tastes
British snack chain Pret will adapt its menu to
local tastes when it opens in Indian cities and
airports under a partnership with retail giant
Reliance NSE -0.88 % to try to satisfy the
nation's growing appetite for upmarket
refreshment.
Read More
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Wipro Consumer
slashes ad spending as price rise
bites
NEW DELHI : Wipro Consumer Care and Lighting,
maker of Santoor soaps and Yardley talcum
powder, has reduced advertising spends and is
reviewing raw material procurement, as inflation
in commodities such as palm oil raise costs. Read More
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Wipro Consumer
slashes ad spending as price rise
bites
NEW DELHI : Wipro Consumer Care and Lighting,
maker of Santoor soaps and Yardley talcum
powder, has reduced advertising spends and is
reviewing raw material procurement, as inflation
in commodities such as palm oil raise costs. Read More
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Domestic QSR
brands eye further expansion in Tier 2 & 3
cities
Relatively lower rental and operational costs,
and better profit margins in Tier 2 and 3 cities
compared to metros are pushing domestic quick
service restaurant (QSR) brands to further
expand their footprints at such locations.
provided the Omicron
spread
Read More
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Domestic QSR
brands eye further expansion in Tier 2 & 3
cities
Relatively lower rental and operational costs,
and better profit margins in Tier 2 and 3 cities
compared to metros are pushing domestic quick
service restaurant (QSR) brands to further
expand their footprints at such locations.
Read More
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Storyboard18 -
Stacks & Strategies | Martech trends that
will dominate India market in 2022 and
beyond
From AI-based marketing and voice-based tech to
hyper-personalisation, experts decode trends
that will dominate the martech space in 2022. Read More
|
|
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Storyboard18 -
Stacks & Strategies | Martech trends that
will dominate India market in 2022 and
beyond
From AI-based marketing and voice-based tech to
hyper-personalisation, experts decode trends
that will dominate the martech space in 2022. Read More
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Whirlpool to
exit Russia, take $300 million-$400 million
hit in second quarter
Whirlpool Corp has struck a deal to sell its
operations in Russia to Turkish appliances maker
Arcelik AS, the U.S. company said on Tuesday
Read More
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Whirlpool to
exit Russia, take $300 million-$400 million
hit in second quarter
Whirlpool Corp has struck a deal to sell its
operations in Russia to Turkish appliances maker
Arcelik AS, the U.S. company said on Tuesday Read More
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Why it’s
important to maintain your brand values in a
global market
As I write this, I’m sipping a restorative cup
of tea following Dash’s win at the Grocer Gold
Awards in London’s Guildhall. It was an honour
to take home Exporter of the Year, but it also
got me thinking about the responsibilities
Read More
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Why it’s
important to maintain your brand values in a
global market
As I write this, I’m sipping a restorative cup
of tea following Dash’s win at the Grocer Gold
Awards in London’s Guildhall. It was an honour
to take home Exporter of the Year, but it also
got me thinking about the responsibilities
Read More
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Ten ways to
improve your international marketing
strategy
Effective international marketing has a big
impact on how successfully your business takes
advantage of export opportunities. Your approach
should take into account how other countries
differ from the UK market.
Read More
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Ten ways to
improve your international marketing
strategy
Effective international marketing has a big
impact on how successfully your business takes
advantage of export opportunities. Your approach
should take into account how other countries
differ from the UK market.
Read More
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Apple Marketing
Strategy: 8 Precious Lessons to Learn
Honestly, when it comes to building a successful
brand, everyone may think of Apple instantly.
Regardless of how much criticism the brand had
encountered for the prices of its tech
innovation, Apple still makes the world eager
and longing for its newest product launches.
Read More
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Apple Marketing
Strategy: 8 Precious Lessons to Learn
Honestly, when it comes to building a successful
brand, everyone may think of Apple instantly.
Regardless of how much criticism the brand had
encountered for the prices of its tech
innovation, Apple still makes the world eager
and longing for its newest product launches.
Read More
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-
Ashwani Bhatia, the former MD of
State Bank
of India has taken charge as a Whole
Time Member at SEBI recently.
-
Singapore is the only country where
the regulators have approved commercial sale
of cultured meat.
-
Accenture has built a Metaverse
called The Nth Floor.
-
YES Bank is the first bank to offer a
Floating rate Fixed Deposit that
is linked to the
Repo Rate.
-
RBI recently issued a circular that
companies that issue Prepaid payment
instrument
(PPI) cannot run Buy Now Pay
Later (BNPL) schemes. This is
expected to hurt the
Fintech industry.
-
I&B ministry asked Twitter, YouTube to
remove from their social media platforms
the videos of ads of body spray Layerr
Shot, as it triggered outrage for
"promoting
sexual violence against women"
-
The Adani family committed Rs 60,000
crore to charity on the occasion of
Gautam
Adani's 60th birthday.
-
Coimbatore to Shirdi route was the
first private train Bharat Gaurav express
had its
first journey recently.
-
TTK Healthcare company has launched
Love Depot, the country’s first
sexual
pleasure e-superstore.
-
V-Mart retail chain has acquired the
Unlimited chain of apparel retail
from
Arvind
Fashions.
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Laqshya Media Group Campaigns
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During the month of
June 2022, Laqshya
Media Group executed
various prominent
campaigns for Vivo,
Tanishq, Mia by
Tanishq, Hyundai,
ACKO, Yamaha, Raga
by Titan, Diageo,
Toyota, Rupeek,
Vivo, Taneira,
Nissan Magnite and Open
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❮
❯
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“The journey of a
thousand miles
begins with one
step.”
―
Lao Tzu
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Editorial team: Harshaal
Deoruckhkar, Pragya
Malkani and Aachal Shah
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