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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Well, what a year 2022 was.
The Indian consumer finally celebrated New
Year’s 2023 with much enthusiasm.
Hotels and restaurants were packed this
festive season. Travel continues to be a
priority for many Indians,
with long airport queues observed across
India. In fact, the monthly domestic air
passenger traffic touched 1.29 crores in
December,
to surpass pre-Covid levels. This augurs
well for the Indian economy generally, as
well as the aviation and hospitality
sectors.
The year ended with the football World Cup
finally reaching its much awaited climax.
Argentina and Messi won the coveted prize,
finally! The final will go down in the
history books as one of the greatest ever;
France and Mbappe certainly played their
parts as well.
Here’s wishing you a successful and safe
2023!
Best wishes,
Laqshya Media Group 
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Well, what a year 2022 was.
The Indian consumer finally celebrated New
Year’s 2023 with much enthusiasm.
Hotels and restaurants were packed this
festive season. Travel continues to be a
priority for many Indians,
with long airport queues observed across
India. In fact, the monthly domestic air
passenger traffic touched 1.29 crores in
December,
to surpass pre-Covid levels. This augurs
well for the Indian economy generally, as
well as the aviation and hospitality
sectors.
The year ended with the football World Cup
finally reaching its much awaited climax.
Argentina and Messi won the coveted prize,
finally! The final will go down in the
history books as one of the greatest ever;
France and Mbappe certainly played their
parts as well.
Here’s wishing you a successful and safe
2023!
Best wishes,
Laqshya Media Group
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'Industry growth key to talent
acquisition, retention'
In your career journey, you have
worked with media organisations
in the print,
digital and TV domains. How has
that experience helped you as
you took up a leadership
position at Laqshya Media
Group?
What enticed me to the OOH world was
its desire to modernise.
Mr Alok Jalan asked me to come and
reshape the rudimentary OOH audience
metrics system that had been
designed by engineers,
and I found that exciting. As an
enthusiastic brand manager, I found
OOH very impactful for my (TV)
brand. Yet,
when asked by the CFO to share any
statistics about the medium, I could
not offer him much apart from brand
lift
studies - which (as per CFOs) could
have been the result of a plethora
of factors.
In contrast, all proposals from the
TV industry would go with reams of
research and numbers. Similarly,
digital proposals would
fundamentally be excel sheets. OOH
gave a list of sites!
This had to be corrected.
Are young people joining the
Indian OOH industry seeing a
great career ahead of them?
There is a very interesting and
comprehensive study by Zenith that
OOH will generate more new business
than TV, Print, or Radio (only
second to Digital) in the coming
years. The larger the growth of the
business, the steeper the growth for
people. The current industry must
capitalize on such trends and
attract increasingly better talent.
And we are doing so!
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How the creator
economy is evolving
to meet the needs of marketers
The ‘Creator Economy’ was born as Influencers
soon emerged as creators of
custom content for brands that met their
marketing.
Read More
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How the creator
economy is evolving
to meet the needs of marketers
The ‘Creator Economy’ was born as Influencers
soon emerged as creators of
custom content for brands that met their
marketing.
Read More
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Ad spend at Rs
390 cr,
profit at Rs 14 cr: What bodes for
Mamaearth’s IPO plans?
Mamaearth’s parent company, which seeks to raise
funds through IPO,
faces public scrutiny as its marketing splurge
came to fore Read More
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Ad spend at Rs
390 cr,
profit at Rs 14 cr: What bodes for
Mamaearth’s IPO plans?
Mamaearth’s parent company, which seeks to raise
funds through IPO,
faces public scrutiny as its marketing splurge
came to fore Read More
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Trendspotting.
2022: A reset year with a mix of new and old
behaviours
Five patterns that will have a lasting impact on
the future
of the agency business and the marketing world
Read More
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Trendspotting.
2022: A reset year with a mix of new and old
behaviours
Five patterns that will have a lasting impact on
the future
of the agency business and the marketing world
Read More
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After a stellar
2022,
Volkswagen India is aiming for a big
turnaround in 2023; here's howr
The company's pivot to Made-in-India, models
built on the VW Group’s MQB-A0-IN,
platform played a crucial role in delivering
significant volumes last year
Read More
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After a stellar
2022,
Volkswagen India is aiming for a big
turnaround in 2023; here's howr
The company's pivot to Made-in-India, models
built on the VW Group’s MQB-A0-IN,
platform played a crucial role in delivering
significant volumes last year
Read More
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Advertising:
Meme Marketing Gets Eyeballs
New-age brands are increasingly depending on
memes to reach out to Gen Z and millennials at a
lower cost. Read More
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Advertising:
Meme Marketing Gets Eyeballs
New-age brands are increasingly depending on
memes to reach out to Gen Z and millennials at a
lower cost. Read More
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2023: A peek
into India’s
evolving e-commerce market
2022 saw some significant changes in the
e-commerce ecosystem in India.
The industry primarily dominated by the two big
wigs of e-commerce - Amazon and Flipkart,
saw growing competition from giant conglomerates
such as JioMart
Read More
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2023: A peek
into India’s
evolving e-commerce market
2022 saw some significant changes in the
e-commerce ecosystem in India.
The industry primarily dominated by the two big
wigs of e-commerce - Amazon and Flipkart,
saw growing competition from giant conglomerates
such as JioMart
Read More
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How Indian
alcohol brands are raising the bar
Over the past few years, homegrown alcohol
brands — be it gin, beer,
wine or a single malt – have gained popularity,
especially among Indian consumers who learnt how
to enjoy a drink at home. But the popularity
isn’t just local.
Read More
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How Indian
alcohol brands are raising the bar
Over the past few years, homegrown alcohol
brands — be it gin, beer,
wine or a single malt – have gained popularity,
especially among Indian consumers who learnt how
to enjoy a drink at home. But the popularity
isn’t just local.
Read More
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Tokyo Gas Nears
$4.6 Billion Deal to Buy US Shale Drille
A Tokyo Gas Co. unit is in advanced talks to buy
US natural gas producer
Rockcliff Energy in a deal worth about $4.6
billion, including debt,
a person with knowledge of the matter said.
Read More
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Tokyo Gas Nears
$4.6 Billion Deal to Buy US Shale Drille
A Tokyo Gas Co. unit is in advanced talks to buy
US natural gas producer
Rockcliff Energy in a deal worth about $4.6
billion, including debt,
a person with knowledge of the matter said.
Read More
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ET MSME Talks:
How can MSMEs build their
global competitiveness to succeed in
international markets?
MSMEs are the growth engine of the Indian
economy and one of the major contributors to the
Indian exports sector.
In this latest session of the ET MSME Talks,
Read More
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ET MSME Talks:
How can MSMEs build their
global competitiveness to succeed in
international markets?
MSMEs are the growth engine of the Indian
economy and one of the major contributors to the
Indian exports sector.
In this latest session of the ET MSME Talks,
Read More
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UPI grows in
strength, touches Rs 12.82 lakh cr in Dec
2022;
here's how much it will grow in 2023
The volume of transactions in December increased
by 7.12 per cent when compared to November,
while the value of transactions increased by
7.73 per cent during the same period..
Read More
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UPI grows in
strength, touches Rs 12.82 lakh cr in Dec
2022;
here's how much it will grow in 2023
The volume of transactions in December increased
by 7.12 per cent when compared to November,
while the value of transactions increased by
7.73 per cent during the same period..
Read More
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Chipotle
targets Gen Z with wellness Snapchat Lens,
menu items
Chipotle is targeting Gen Z and millennial
consumers this month with a new Snapchat Lens
and lineup of Lifestyle Bowls,
which are available through its digital menu and
are designed to promote wellness,
according to details shared with Marketing Dive.
Read More
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Chipotle
targets Gen Z with wellness Snapchat Lens,
menu items
Chipotle is targeting Gen Z and millennial
consumers this month with a new Snapchat Lens
and lineup of Lifestyle Bowls,
which are available through its digital menu and
are designed to promote wellness,
according to details shared with Marketing Dive.
Read More
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Google and
Meta’s advertising dominance fades as
TikTok, Netflix emerge
Amazon further solidified its spot as
third-largest
digital-ad platform in the US last year
Read More
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Google and
Meta’s advertising dominance fades as
TikTok, Netflix emerge
Amazon further solidified its spot as
third-largest
digital-ad platform in the US last year
Read More
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-
Sheela Foam, the makers of
Sleepwell has acquired the mattress
maker Kurlon for around Rs 2,000
crore..
-
Swiggy has launched a pilot for a premium
grocery delivery service by select
invitation only customers in Bengaluru.
It is called Handpicked.
-
Shilpa Shetty has a small stake in
the skin and beauty care brand Mamaearth.
-
In the early 1900s, when India was not a tea
drinking country,
companies like Lipton worked with Tea Cess
Committee to promote tea drinking among
Indians.
Today Tea Cess Committee is known as Tea
Board.
-
In the states of California and
Texas, Amazon has started delivery
by their drone service Amazon Prime Air.
-
Ministry of Rural Development launched the
‘Prajjwala Challenge’.
The mission of the challenge is to bring
“Transformation of the Indian Rural Economy”
with special focus on rural women belonging
to the marginalised rural communities in
India.
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Laqshya Media Group Campaigns
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During the month of
December 2022,
Laqshya Media Group
executed various
prominent campaigns
for
boAt, Tanishq,
Finolex Pipes,
MTR, Santoor,
Sundaram Mutual
Fund, OLA,
Fastrack,
Jockey, Taneira,
Maruti Suzuki
(True Value),
Nissan Magnite,
MP Tourism,
Diageo, Hyundai
(Kona), Hyundai
(IONIQ5), and
Sonata
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❮
❯
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“It is not in the
stars to hold our
destiny but in
ourselves”
— William
Shakespeare
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Editorial team: Harshaal
Deoruckhkar and Aachal
Shah
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