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CLICKTHRU
FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING
Light at the end of the tunnel
Hi All!
2020 has been a challenging year for industries across various sectors. Yet, as per Laqshya Media's latest mobility report, "The World is Moving...
Again", traffic is back to 90%+ of pre-pandemic levels, also validated by Google's Mobility report.
Further mentioned are key stories about what the future holds for us.
We wish everyone a safe and successful 2021!
Team 
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING
Light at the end of the tunnel
|
|
|
Hi All!
2020 has been a challenging year for industries across various sectors. Yet, as per Laqshya Media's latest mobility report, "The World is Moving...
Again", traffic is back to 90%+ of pre-pandemic levels, also validated by Google's Mobility report.
Further mentioned are key stories about what the future holds for us.
We wish everyone a safe and successful 2021!
Team
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OOH 2021 - BFSI and Real Estate sectors make
bold revival on Billboards: E4M
Over the last few months, billboards have
been covered with advertisements from
two prominent sectors:
Real Estate and BFSI (The Personal Loan
category to be specific). As for Real
Estate, the affinity for OOH in the current
environment comes from people migrating
towards the outskirts of the city as they
aren’t hotspots for COVID.
Amarjeet Hudda, COO, Laqshya Solutions
sharing his perspective says:
“With people slowly resuming travel and more
advertisers are coming back too. It is also
expected that 2021 could see a boost in OOH
spends for the BFSI category. As per the
recent WARC Report, OOH is globally forecast
to be the second-fastest growing medium in
2021, with ad spend rising by a fifth
(20.2%). We expect this rally to happen in
India as well.”
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OOH 2021 - Trends that will define growth & success: E4M
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 Read More
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OOH 2021 - Trends that will define growth & success: E4M
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 Read More
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Indian consumers treat luxury products differently - Mercedes-Benz India CEO: Your Story
Mercedes-Benz India MD and CEO, Martin Schwenk, says the Indian consumer’s behaviour and usage when it comes to luxury items is different from other markets. Read More
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Indian consumers treat luxury products differently - Mercedes-Benz India CEO: Your Story
Mercedes-Benz India MD and CEO, Martin Schwenk, says the Indian consumer’s behaviour and usage when it comes to luxury items is different from other markets. Read More
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Fact-based ads are the start of a new era in Advertising - Konark Gaur, Sebamed: Campaign India
Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead. Read More
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Fact-based ads are the start of a new era in Advertising - Konark Gaur, Sebamed: Campaign India
Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead. Read More
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Campaigns that revived OOH in the year of the pandemic: E4M
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium. Read More
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Campaigns that revived OOH in the year of the pandemic: E4M
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium. Read More
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Covid-19 has led to a 25% increase in health app downloads, research shows: Computer Weekly
The pandemic has led to a huge increase in health apps downloads, particularly mental health apps, where downloads have increased 200%, as people struggle to cope during the crisis, according to Orcha. Read More
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Covid-19 has led to a 25% increase in health app downloads, research shows: Computer Weekly
The pandemic has led to a huge increase in health apps downloads, particularly mental health apps, where downloads have increased 200%, as people struggle to cope during the crisis, according to Orcha. Read More
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Consumers picking nearby stores, planning in advance before shopping - EY survey: Livemint
Consumers have been shunning large stores or avoiding traveling longer distances as they shop online or make fewer trips in-stores. Consumers are also unwilling to spend more than 15 minutes in store. Read More
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Consumers picking nearby stores, planning in advance before shopping - EY survey: Livemint
Consumers have been shunning large stores or avoiding traveling longer distances as they shop online or make fewer trips in-stores. Consumers are also unwilling to spend more than 15 minutes in store. Read More
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OOH: What 2021 has in store for the outdoor industry: Business Insider
Experts walk us through the key trends we can look forward to in the OOH sector in 2021. Read More
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OOH: What 2021 has in store for the outdoor industry: Business Insider
Experts walk us through the key trends we can look forward to in the OOH sector in 2021. Read More
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COVID-19 impact | OTT platforms to up budgets by 25-30% this year: Money Control
Streaming services are estimated to have spent more than Rs 5,100 crore in India last year. Read More
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COVID-19 impact | OTT platforms to up budgets by 25-30% this year: Money Control
Streaming services are estimated to have spent more than Rs 5,100 crore in India last year. Read More
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upGrad doubles student base to 1 mn plus since April, eyes Rs 1,200 cr revenue in FY21: Outlook
Mumbai, Jan 3 (PTI) The pandemic that has ravaged most of the economy, including regular education, has turned out to be a huge blessing for edutech platform Upgrad. Read More
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upGrad doubles student base to 1 mn plus since April, eyes Rs 1,200 cr revenue in FY21: Outlook
Mumbai, Jan 3 (PTI) The pandemic that has ravaged most of the economy, including regular education, has turned out to be a huge blessing for edutech platform Upgrad. Read More
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11 Areas that are worth the Marketing Investment in 2021: Forbes
When a business invests money into a marketing channel, it expects to see some level of return on that investment. Read More
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11 Areas that are worth the Marketing Investment in 2021: Forbes
When a business invests money into a marketing channel, it expects to see some level of return on that investment. Read More
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Huawei’s top marketer on fusing ‘the best of the west with the best of the east’
Huawei chief brand officer Andrew Garrihy reveals how the pandemic has inspired a more “cross-cultural”, cross-continent creative model for the Chinese tech giant and explains why – after a stint in the headlines for the business. Read More
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Huawei’s top marketer on fusing ‘the best of the west with the best of the east’
Huawei chief brand officer Andrew Garrihy reveals how the pandemic has inspired a more “cross-cultural”, cross-continent creative model for the Chinese tech giant and explains why – after a stint in the headlines for the business. Read More
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Super Bowl's status as marketing bellwether diminished as brands play it safe
Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity. Read More
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Super Bowl's status as marketing bellwether diminished as brands play it safe
Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity. Read More
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15.5 Users Join Social Every Second (and Other Key Stats to Know)
Hootsuite's Digital 2021 report reveals all the most important global statistics that social media marketers need to know. Read More
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15.5 Users Join Social Every Second (and Other Key Stats to Know)
Hootsuite's Digital 2021 report reveals all the most important global statistics that social media marketers need to know. Read More
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Dunkin' offers drive-thru weddings for Valentine's Day
Dunkin' is promoting its seasonal menu for Valentine's Day with an experiential campaign that includes a chance for couples to get married or renew their vows in a drive-thru lane. Read More
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Dunkin' offers drive-thru weddings for Valentine's Day
Dunkin' is promoting its seasonal menu for Valentine's Day with an experiential campaign that includes a chance for couples to get married or renew their vows in a drive-thru lane. Read More
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Lego teams with Universal Music Group for TikTok-like kids app
The Lego Group and Universal Music Group (UMG) have partnered to launch Lego Vidiyo, a video-making app and associated products aimed at children aged 7 to 10. Read More
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Lego teams with Universal Music Group for TikTok-like kids app
The Lego Group and Universal Music Group (UMG) have partnered to launch Lego Vidiyo, a video-making app and associated products aimed at children aged 7 to 10. Read More
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An Indian company, which has plans of a large investment into the paints business as part of its diversification plan: Grasim.
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BSE Sensex crossed 50,000 for the first time; the person who coined the term Sensex: Deepak Mohoni.
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IIT engineer Hemant Jalan started this entity in 2000, while running his family’s chemicals company in Jharkhand: Indigo Paints.
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A new Mutual Fund AMC, which was earlier running Portfolio management schemes for PF Trusts, has been set up and is is having its first NFO with a debt scheme: Trust Mutual Fund.
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The company, which owns the consumer and kitchen appliances brands Pigeon and Gilma is currently in the capital markets with an IPO: Stove Kraft.
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The country whose electric car sales exceeded all other car sales in the year 2020: Norway.
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During the month of January 2021, Laqshya executed campaigns for brands such as Vivo, Apple, Tanishq, Yamaha, Mass Mutual, Aakriti, My Home – Bhooja, Xiaomi, Titan Raga, Titan Connected X, Skoda and Godrej Properties.
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❮
❯
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Keep on going, and the chances are that you will
stumble on something, perhaps when you are least
expecting it. I never heard of anyone ever
stumbling on something sitting down.
- Charles F. Kettering
American
inventor
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Editors: Harshaal Deoruckhkar and
Liyasha Sanghvi
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