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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
As we enter 2023, the outlook for the Indian
business landscape remains highly
optimistic, with many sectors poised for
growth and expansion.
One of the industries that is particularly
worth watching this year is outdoor
advertising, which is poised to play a
significant role in driving
growth and shaping the future of the
business world in India.
One of the key drivers of growth in the
outdoor advertising industry is the
increasing focus on digitization and
technology.
With more and more consumers relying on
digital platforms for their daily needs,
businesses are looking for ways to reach
them where they are, and outdoor advertising
is proving to be an increasingly popular
choice.
This has led to a surge in the use of
digital billboards, as well as new
innovations such as augmented reality and
interactive installations,
which are helping companies to connect with
customers in new and innovative ways.
Another factor contributing to the growth of
the outdoor advertising industry is the
increasing focus on sustainability.
With consumers becoming more conscious of
the impact that their purchasing decisions
have on the environment,
businesses are looking for ways to reduce
their carbon footprint and reduce waste.
This has led to a rise in the use of
eco-friendly materials and more sustainable
advertising methods, such as LED lighting
and energy-efficient displays.
Finally, the growth of the outdoor
advertising industry is being driven by the
increasing demand for brand building and
engagement. With the business landscape
becoming increasingly competitive,
companies are looking for new and innovative
ways to build their brand and connect with
customers. Outdoor advertising provides a
highly visible platform for businesses to
showcase their brand
and connect with customers and is proving to
be an effective way for companies to
differentiate themselves and build their
brand equity.
In conclusion, the outlook for the outdoor
advertising industry in India is highly
positive, with a range of factors
contributing to its growth and expansion.
Whether through digitization and technology,
sustainability, or brand building, outdoor
advertising is poised to play a significant
role in shaping the future of the Indian
business landscape in 2023 and beyond.
Best wishes,
Laqshya Media Group 
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
As we enter 2023, the outlook for the Indian
business landscape remains highly
optimistic, with many sectors poised for
growth and expansion.
One of the industries that is particularly
worth watching this year is outdoor
advertising, which is poised to play a
significant role in driving
growth and shaping the future of the
business world in India.
One of the key drivers of growth in the
outdoor advertising industry is the
increasing focus on digitization and
technology.
With more and more consumers relying on
digital platforms for their daily needs,
businesses are looking for ways to reach
them where they are, and outdoor advertising
is proving to be an increasingly popular
choice.
This has led to a surge in the use of
digital billboards, as well as new
innovations such as augmented reality and
interactive installations,
which are helping companies to connect with
customers in new and innovative ways.
Another factor contributing to the growth of
the outdoor advertising industry is the
increasing focus on sustainability.
With consumers becoming more conscious of
the impact that their purchasing decisions
have on the environment,
businesses are looking for ways to reduce
their carbon footprint and reduce waste.
This has led to a rise in the use of
eco-friendly materials and more sustainable
advertising methods, such as LED lighting
and energy-efficient displays.
Finally, the growth of the outdoor
advertising industry is being driven by the
increasing demand for brand building and
engagement. With the business landscape
becoming increasingly competitive,
companies are looking for new and innovative
ways to build their brand and connect with
customers. Outdoor advertising provides a
highly visible platform for businesses to
showcase their brand
and connect with customers and is proving to
be an effective way for companies to
differentiate themselves and build their
brand equity.
In conclusion, the outlook for the outdoor
advertising industry in India is highly
positive, with a range of factors
contributing to its growth and expansion.
Whether through digitization and technology,
sustainability, or brand building, outdoor
advertising is poised to play a significant
role in shaping the future of the Indian
business landscape in 2023 and beyond.
Best wishes,
Laqshya Media Group
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Non-metro OOH markets have the
potential to attract higher ad
spends
OOH advertising has been
predominantly urban-centric but as
the non-metro and rural markets
grow,
advertising categories like FMCG and
micro-finance are increasingly
looking to step up their OOH ad
spends in those markets.
Stating this in a panel discussion
on ‘The Southern Advantage’ at the
South India Talks OOH conference
held in Bengaluru on January 20,
2023.
FMCG brands in particular have a
sharp focus on the southern markets,
said Shalini Sankar, National
Head – Business Development,
Laqshya Media Group, while
pointing out that as a greater
number of working professionals
fanned out to the Tier 2 cities in
the Covid period and started to work
in hybrid environments,
the FMCG demand also got an even
spread across more cities, and that
meant the FMCG brands would also
expand their reach across more
non-metro cities. As such, FMCG
brands tend to focus a lot more on
women as TGs.
As the southern states have a higher
percentage of working women, the
FMCG brands have HAD a greater
reason to step up their visibility
in those markets.
Retail and startups are among the
other major advertising categories
in the southern region, said
Shalini,
while also stating that often times
availability of media is a
constraint in many of the non-metro
markets even as brands
are looking to build their presence
in cities and sub-regions like
Hubbali-Dharwad, Mysuru, Rest of
Tamil Nadu (ROTN), etc.
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The advertising
industry in India to grow by 15.07% by the
end of 2024,
The ‘Creator Economy’ was born as Influencers
soon emerged as creators of
custom content for brands that met their
marketing.
Read More
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The advertising
industry in India to grow by 15.07% by the
end of 2024,
The ‘Creator Economy’ was born as Influencers
soon emerged as creators of
custom content for brands that met their
marketing.
Read More
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How marketing
is changing in a world that is becoming more
and more digital
Effective marketing can help a company build a
strong brand, attract new customers, Read More
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How marketing
is changing in a world that is becoming more
and more digital
Effective marketing can help a company build a
strong brand, attract new customers, Read More
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India versus Bharat: Marketers deliberate on
the art of marketing
Divided into two parts, the first part of the
story discusses the need to pay attention
to marketing a product differently to India and
Bharat and what is the Bharat-India divide. Read More
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India versus Bharat: Marketers deliberate on
the art of marketing
Divided into two parts, the first part of the
story discusses the need to pay attention
to marketing a product differently to India and
Bharat and what is the Bharat-India divide. Read More
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Organic Content
Marketing has become a preferred choice in
the post-pandemic VUCA world!
That said, only about 29% of the respondents
consider their organizations successful with
their content marketing skills.
Read More
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Organic Content
Marketing has become a preferred choice in
the post-pandemic VUCA world!
That said, only about 29% of the respondents
consider their organizations successful with
their content marketing skills.
Read More
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PUMA ropes in
Indian cricket captain Harmanpreet Kaur as
ambassador
Harmanpreet joins the PUMA roster comprising
celebrated sportsmen like Virat Kohli, MC Mary
Kom, Yuvraj Singh and Sunil Chhetri Read More
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PUMA ropes in
Indian cricket captain Harmanpreet Kaur as
ambassador
Harmanpreet joins the PUMA roster comprising
celebrated sportsmen like Virat Kohli, MC Mary
Kom, Yuvraj Singh and Sunil Chhetri Read More
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Backed by tech,
consumer interaction with brands and
purchases will see significant changes in
2023
Over the next few years, we can expect to see a
shift from live-agent assisted voice to
AI-driven voice responses on IVRs in customer
support.
Read More
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Backed by tech,
consumer interaction with brands and
purchases will see significant changes in
2023
Over the next few years, we can expect to see a
shift from live-agent assisted voice to
AI-driven voice responses on IVRs in customer
support.
Read More
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Disney Star to
launch its metaverse platform called
Starverse
Disney Star, as per The Economic Times, will
roll out Starverse, its metaverse platform,
at a time which coincides with the launch of the
IPL 2023.
Read More
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Disney Star to
launch its metaverse platform called
Starverse
Disney Star, as per The Economic Times, will
roll out Starverse, its metaverse platform,
at a time which coincides with the launch of the
IPL 2023.
Read More
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Titan Q3 Preview: Profit to grow in double
digits, outlook for international business
eyed
Backed by the healthy consumer demand during the
festive season, the company saw a 12% on-year
growth in combined sales in the standalone
business.Read More
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Titan Q3 Preview: Profit to grow in double
digits, outlook for international business
eyed
Backed by the healthy consumer demand during the
festive season, the company saw a 12% on-year
growth in combined sales in the standalone
business.Read More
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Global Digital
Out-of-Home Ad Spend Grew at Accelerated
24.9% in 2022,
Global digital out-of-home (DOOH) media
spending, including digital place-based networks
and digital billboards & signage,
Read More
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Global Digital
Out-of-Home Ad Spend Grew at Accelerated
24.9% in 2022
Global digital out-of-home (DOOH) media
spending, including digital place-based networks
and digital billboards & signage,
Read More
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PepsiCo’s new
Starry brand named official soft drink of
NBA, WNBA
PepsiCo’s new Starry beverage brand has been
named the official soft drink of the NBA, WNBA
and NBA G League in North America,
Read More
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PepsiCo’s new
Starry brand named official soft drink of
NBA, WNBA
PepsiCo’s new Starry beverage brand has been
named the official soft drink of the NBA, WNBA
and NBA G League in North America,
Read More
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Google joins
tech peers in touting AI as balm to
advertising woes
Alphabet’s revenue grew just 1% in the fourth
quarter to reach $76 billion, capping off a
tough year for the Google owner,
Read More
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Google joins
tech peers in touting AI as balm to
advertising woes
Alphabet’s revenue grew just 1% in the fourth
quarter to reach $76 billion, capping off a
tough year for the Google owner,
Read More
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Brands make
slow progress in tackling ethnicity pay gap
With an ethnicity pay gap of 10.3%, marketing
has work to do to prove it’s a career of choice
for diverse talent.
Read More
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Brands make
slow progress in tackling ethnicity pay gap
With an ethnicity pay gap of 10.3%, marketing
has work to do to prove it’s a career of choice
for diverse talent.
Read More
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GBuzzFeed to
Use ChatGPT Creator OpenAI to Help Create
Quizzes and Other Content
ChatGPT, OpenAI’s new artificially intelligent
chatbot, can write essays on complex topics.
WSJ’s Joanna Stern
went back to high school AP Literature for a day
Read More
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BuzzFeed to Use
ChatGPT Creator OpenAI to Help Create
Quizzes and Other Content
ChatGPT, OpenAI’s new artificially intelligent
chatbot, can write essays on complex topics.
WSJ’s Joanna Stern
went back to high school AP Literature for a day
Read More
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-
RattanIndia Enterprises has acquired
the EV motorcycle maker Revolt.
-
Tata Technologies will soon come out with an
IPO. This company is a subsidiary of Tata
Motors.
-
ITC has acquired 100% in Sproutlife Foods.
This company is known for the brand Yoga
Bar.
-
‘Nidhi Aapke Nikat’ is an outreach programme
of EPFO institution.
-
Steelbird company has launched the
first Made-in-India helmet to meet Europe’s
ECE 22.06 standard.
-
Amazon is launching its Prime Air, a private
cargo service in India. India will be the
only country outside of US and Europe.
Quikjet air carrier will be providing
the planes for this service.
-
Chinais the largest market for
Electric Vehicles in the world now. 7 out of
every 10 EVs sold in the world are sold in
this country.
-
Indian Oil Corporation has started
exports of aviation gasoline for the first
time in India.
-
IDFC First Bank has recently
partnered with ToneTag to launch the Central
Bank Digital Currency (CBDC) Payment.
-
Garden Reach Shipbuilders and Engineers
(GRSE) Limited has recently signed
an MoU with the Rolls Royce Solutions of
Germany to manufacture Rolls Royce Marine
Diesel Engines in India.
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Laqshya Media Group Campaigns
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During the month of
January 2023,
Laqshya Media Group
executed various
prominent campaigns
for Godrej Capital,
Maruti Suzuki
(Jimny, Fronx,
Driving School),
Queen’s University
Belfast, MTR, Yamaha
FZX, Titan Edge,
Nissan Magnite,
Pernod Ricard,
Gujarat Titans, Jeep
(Grand Cherokee),
Lotus 365, Santoor,
Ujjivan Small
Finance Bank,
Tanishq, Mia by
Tanishq, TVS Motors,
Royal College of
Arts London, Diageo
and Tata Realty.
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❮
❯
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“Not everything that
is faced can be
changed. But nothing
can be changed until
it is faced”.
— James
Baldwin
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Editorial team: Yuvrraj
Agarwaal and Aachal
Shah
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