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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Hi there!
Hope you are well along with your families.
The third wave is well on its way out, and we hope that it’s for good! The number of daily cases by mid-February is below 35k, and hopefully should keep subsiding ahead.
Good news on the GST front keeps coming; collections have been consistently high over the past many months. January 2022 recorded the highest GST collections of Rs. 140,986 Crores, surpassing the earlier high of 139,708 of April 2021, in spite the third wave of the pandemic. The GST revenues for January 2022 are 15% higher than January 2021, and 25% higher than the GST revenues of January 2020.
The budget turned into a non-event for taxpayers. The government continued its long-term focus on large scale infrastructure projects across the country and hopes to drive employment and overall economic prosperity.
Let’s continue wearing our masks and end FY22 with a bang! Wishing you an energizing February and beyond!
Best wishes,
Team Laqshya 
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Hi there!
Hope you are well along with your families.
The third wave is well on its way out, and we hope that it’s for good! The number of daily cases by mid-February is below 35k, and hopefully should keep subsiding ahead.
Good news on the GST front keeps coming; collections have been consistently high over the past many months. January 2022 recorded the highest GST collections of Rs. 140,986 Crores, surpassing the earlier high of 139,708 of April 2021, in spite the third wave of the pandemic. The GST revenues for January 2022 are 15% higher than January 2021, and 25% higher than the GST revenues of January 2020.
The budget turned into a non-event for taxpayers. The government continued its long-term focus on large scale infrastructure projects across the country and hopes to drive employment and overall economic prosperity.
Let’s continue wearing our masks and end FY22 with a bang! Wishing you an energizing February and beyond!
Best wishes,
Team Laqshya
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Inside the
all-out campaign to prepare India's
biggest-ever IPO
In Mumbai’s sleek skyscrapers, harried bankers
race the clock to appraise a company that hasn’t
been valued in decades.
Read
More
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Inside the
all-out campaign to prepare India's
biggest-ever IPO
In Mumbai’s sleek skyscrapers, harried bankers
race the clock to appraise a company that hasn’t
been valued in decades.
Read
More
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Today 20 million consumers trust us, we aim
to at least double this number in the next
12-18 months: Rahul Deorah, apna.co
Rahul Deorah tells us how he plans to achieve
his ambitious plans for the platform Read
More
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Today 20
million consumers trust us, we aim to at
least double this number in the next 12-18
months: Rahul Deorah, apna.co
Rahul Deorah tells us how he plans to achieve
his ambitious plans for the platform Read
More
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Travel and
tourism industry sees 1,080 deals in 2021:
GlobalData
A total of 1,080 deals were announced in the
global travel and tourism sector during 2021,
which is an improvement of 1.3% over the 1,066
deals announced
Read
More
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Travel and
tourism industry sees 1,080 deals in 2021:
GlobalData
A total of 1,080 deals were announced in the
global travel and tourism sector during 2021,
which is an improvement of 1.3% over the 1,066
deals announced
Read
More
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Is 2022 the
year when Indian brands will get more
serious about sustainability?
During the pandemic, brands like WOW Skin
Science, Diageo and Dettol launched eco-friendly
packaging to test the waters
Read
More
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Is 2022 the
year when Indian brands will get more
serious about sustainability?
During the pandemic, brands like WOW Skin
Science, Diageo and Dettol launched eco-friendly
packaging to test the waters
Read
More
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Year in Search India Trend 1: Digital
Mainstreamed
If 2020 saw millions of consumers migrate
online, 2021 showed the staying power of
digital. From shopping to services,
Read
More
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Year in Search India Trend 1: Digital
Mainstreamed
If 2020 saw millions of consumers migrate
online, 2021 showed the staying power of
digital. From shopping to services, Read
More
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Omni-channel
personalization is the future of marketing:
The onset of a new era
Capturing, engaging, and delivering a consistent
experience across all channels is crucial for
most brands
Read
More
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Omni-channel
personalization is the future of marketing:
The onset of a new era
Capturing, engaging, and delivering a consistent
experience across all channels is crucial for
most brands
Read
More
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From Lindsay
Lohan to Austin Powers: The insane Super
Bowl ads of 2022
The Super Bowl is nearly here. Yes, there’s the
game, and the halftime show. But there’s also
the commercials! Jam-packed with hollywood’s
best and brightest, Read
More
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From Lindsay Lohan to Austin Powers: The
insane Super Bowl ads of 2022
The Super Bowl is nearly here. Yes, there’s the
game, and the halftime show. But there’s also
the commercials! Jam-packed with hollywood’s
best and brightest, Read
More
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The Rundown:
Disney+ subscriber growth reaccelerates as
Disney tops 196 million total streaming
subscriptions
The final three months of 2021 provided a shot
in the arm for Disney’s streaming subscription
business,
Read
More
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The Rundown:
Disney+ subscriber growth reaccelerates as
Disney tops 196 million total streaming
subscriptions
The final three months of 2021 provided a shot
in the arm for Disney’s streaming subscription
business,
Read
More
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23 Best Marketing Campaigns Of 2022 To Fuel Your Inspiration
It was hard picking the best marketing campaigns
so far. With an increasing number of emerging
channels and technologies in the hands of
marketers, today’s campaigns are,
Read
More
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23 Best
Marketing Campaigns Of 2022 To Fuel Your
Inspiration
It was hard picking the best marketing campaigns
so far. With an increasing number of emerging
channels and technologies in the hands of
marketers, today’s campaigns are, Read
More
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HOW AI POWERS THE WAY BRANDS BUILD IDEAL MOBILE AUDIENCES
In today's brand marketing ecosystem mobile is front and center. The massive disruption of TV consumption, shifting from linear to streaming,
Read
More
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HOW AI POWERS THE WAY BRANDS BUILD IDEAL MOBILE AUDIENCES
In today's brand marketing ecosystem mobile is front and center. The massive disruption of TV consumption, shifting from linear to streaming,
Read
More
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Top 20 Marketing News Websites
The best Marketing news websites from thousands of news websites on the web ranked by traffic, social media followers, domain authority & freshness.
Read
More
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Top1 20 Marketing News Websites
The best Marketing news websites from thousands of news websites on the web ranked by traffic, social media followers, domain authority & freshness. Read
More
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The 43 Best Marketing Blogs You Need To Follow In 2022
Who needs beach reads when you can enjoy helpful posts from the best marketing blogs?
Read
More
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The 43 Best Marketing Blogs You Need To Follow In 2022
Who needs beach reads when you can enjoy helpful posts from the best marketing blogs?
Read
More
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-
The Big Tech in US were earlier referred to
as FAANG. Now, there has been some
changes partly due to a name change and
partly due to one new entrant and one
company, no longer that hot. The top 5 are
now called MAAMA. The companies
include Meta, Amazon, Apple, Microsoft
and Alphabet.
-
ICICI Prudential AMC has launched
India’s first silver ETF.
-
Reliance has acquired controlling
ICICI Prudential AMC stake in premium
luxury hotel, Mandarin Oriental in
New York.
-
Lamborghini has announced that 2022
will be the last year it will be offering
pure combustion engines in its cars, after
which it will sell plug-in hybrids only
and later pure electric cars during the
second half of the decade.
-
V Anantha Nageswaran has taken charge
as the Chief Economic Adviser to the
Government of India recently.
-
SBI became the first Indian entity to
issue and list a Formosa bond in
Taiwan.
-
The New York Times has a popular
Crossword and Spelling Bee has acquired the
game Wordle for a low seven-figure
sum.
-
Nestle has launched the breakfast
cereal in India.Gold Crunchy Corn and Oat
Flakes.
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Laqshya Media Group Campaigns
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During the month of January 2022, Laqshya Media Group executed various prominent campaigns for VIVO, Godrej Properties, Muthoot Finance, Aditya Birla Capital, KFC, Johnnie Waly Fastrack, Mia by Tanishq, ira, Sumadhura Group, SBI and YAMAHA.
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❮
❯
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“Keep your face always
toward the sunshine, and shadows will fall
behind you.”
― Walt Whitman
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Editors: Harshaal
Deoruckhkar, Pragya
Malkani.
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