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CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
A Year of Excellence and Innovation
As we bid farewell to 2024,
it’s the perfect moment to
reflect on a year of
remarkable achievements and
inspiring milestones. At the
heart of this month’s
celebrations is Laqshya Media
Limited being named the ‘Out
of Home Agency of the Year’ at
the prestigious e4m Media Ace
Awards. This honor is not just
a testament to the innovative
campaigns we’ve delivered but
also to the dedication and
creativity of our team.
Together, we have redefined
possibilities in outdoor
advertising, setting
benchmarks for the entire
industry.
The broader marketing
landscape is evolving rapidly.
From the rise of
sustainability initiatives in
OOH to the increasing use of
AI and premiumization
strategies by major brands,
this year has demonstrated how
technology and creativity
converge to drive meaningful
consumer engagement. Globally,
hyper-relevant PR and
environmental innovations are
shaping how brands connect
with their audiences, offering
fresh perspectives on
storytelling and impact.
As we step into 2025, let’s
carry forward the lessons of
this year—embracing
innovation, fostering
collaboration, and continuing
to create campaigns that not
only deliver results but also
inspire. Here’s to a new year
of possibilities, growth, and
excellence.
Best wishes,
Yuvrraj Agarwaal
Chief Strategy Officer,
Laqshya Media Group 
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CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
A New Benchmark in Workplace
Excellence and Industry
Evolution
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Hi all,
Welcome to the July 2024
edition of
Clickthru, where we
bring you the latest
developments and achievements
from the media and advertising
industry. This month, we are
thrilled to highlight the
dynamic events and innovations
that are shaping our future.
Our cover story features the
vibrant ABFL Day 2024,
orchestrated by Laqshya Live
Experiences, which brought
together over 1400 employees
of Aditya Birla Finance for a
memorable two-day celebration.
This event, filled with
cultural showcases and
inspiring talks from
personalities like
Boman Irani and K.L.
Rahul,
exemplifies the power of live
experiences in fostering
community and corporate
spirit.
As we reflect on these
developments, it becomes
evident that our industry is
at a critical juncture where
creativity meets technology.
The fusion of traditional
and digital marketing
techniques is not just a
trend but a necessity for
staying relevant in a
rapidly changing
landscape.
It is essential for us to
continually adapt and embrace
these innovations, as they
offer new avenues for
engagement and growth.
Best wishes,
Laqshya Media Group
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ZEE and Yamaha collaborate to
reimagine 'The Call of the
Blue' Anthem
ZEE Entertainment Enterprises
Limited (ZEE) and Yamaha Motors,
India have joined forces to
breathe new life into Yamaha's
iconic 'The Call of the Blue'
campaign through a
groundbreaking collaboration
with the contestants of the
long-running, beloved music
reality show Sa Re Ga Ma Pa.
Read More
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How impactful regional
campaigns are changing the
game of marketing in India
Regional campaigns act as a
catalyst for fostering deeper
connections with the local
target audience helping the
brand and the organisation
increase its penetration.
Read More
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90% of consumers remember
funny ads, 52% of
Cannes-winning films were
comedies; Reveals
Adobe
Adobe has announced its 2025
Creative Trends Forecast,
identifying key trends shaping
the creative landscape for the
coming year.
Read More
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Decathlon partners with
Zepto: Gear up and get moving
in no time!
The partnership will offer
Decathlon’s sporting goods in 16
cities, including Mumbai,
Bengaluru, Delhi-NCR, Chennai,
and Hyderabad
Read More
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OOH majors rush to line up
sustainable initiatives
While GroupM and IOAA have
created a committee to promote
sustainable practices in the OOH
advertising sector in India, the
FlexForward initiative by
Publicis OOH India addresses
billboard waste by repurposing
vinyl flexes into eco-friendly
products for communities
Read More
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How Adidas earned its stripes
in India
During the annual investor call,
when Bjørn Gulden, CEO, Global
Brands, Adidas was asked about
gowing the brand's presence
Read More
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Axis Bank launches ‘Har Raah
Dil Se Open’ campaign
highlighting customer
engagement
The campaign is conceptualised
by Lowe Lintas and strives to
reflect the changes in customer
dynamics, the company added.Read More
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Urban Indian consumers gear
up for increased spending this
Diwali: Report
As brands prepare for the
upcoming festive season YouGov's
Diwali Spending Index reveals a
spending propensity of 117.37
among urban Indians- the hihest
in four years.Since 2020
Read More
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Blissclub’s new ad speaks to
women’s everyday realities
Blissclub, an Indian activewear
brand, introduces Freedame, an
innerwear collection designed
for Indian women, addressing
discomfort and restrictions of
traditional bras. The campaign
highlights Freedame's all-day
comfort
Read More
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Gen Z to help India's travel
spending expand 9% a year:
McKinsey Report
New Delhi: A new generation of
travellers benefitting from
India's strong GDP growth of
over 6% a year
Read More
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How Ego Marketing is changing
the way Brands appeal to
India’s New Age
Consumers
In a time when advertising
trends change all the time, Ego
Marketing is changing how
companies talk to their
customers in a big way. India is
a great place to see this.
Indian buyers want more than
just things and services;
Read More
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The future of Indian OOH:
Transit media driving the next
big wave
Out-of-home (OOH) advertising
has long been a dynamic and
evolving medium in India.
Traditional formats like
billboards, bus shelters,
gantries, and unipoles have been
mainstays, consistently
commanding a 60% share of the
OOH media mix over the past two
decades.
Read More
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Colgate Palmolive's
Prioritises AI, Premiumisation
And Oral & Personal Care
Growth: CEO Prabha
Narasimhan
With a 16 per cent profit boost,
Colgate's growth strategy hinges
on AI efficiency,
premiumisation, and elevated ad
spending to bolster topline
performanceRead More
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Hyper-relevant PR is a B2B
secret weapon – if it’s done
right
You might be sitting on a PR
goldmine, says Will Waldron of
Connective3 for our B2B focus
week. The key is to make your
existing resources appeal to
journalists. Every brand has
multiple specified areas of
expertise that can
Read More
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How Coca-Cola bottled the
vibrancy of Africa for its
latest creation
Coca-Cola today (May 23)
unveiled its latest flavor from
its Creations platform,
Coca-Cola Wozzaah Zero
Sugar,which looks to celebrate
the vibrancy and dynamism of the
entire African continent.
Read More
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Stunning or rubbish? Jaguar's
new concept car divides
opinion
"Luxury car maker Jaguar has
unveiled its new electric
concept car and, like a recent
controversial teaser video, it
has divided opinion. Some on
social media said the new Type
00 car was "exciting" and
"absolutely stunning", while
others called it”
Read More
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Global ad spend to grow 10.5%
this year
Global advertising spend will
grow 10.5% this year to a total
of $1.07 trillion. This is the
best performance in six years if
the post-Covid recovery of 2021
(+27.9% year-on-year) is
disregarded.
Read More
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This Japanese manufacturer
has been developing
environmental innovations for
over 80 years
As businesses minimize their
environmental impact, Epson
provides a blueprint for
sustainability transformations,
in which innovation and resource
conservation plays a vital role.
Read More
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Kickstarter Takes Over NYC in
Search of the Next
Crowdfunding Success Story
“Kickstarter was born in
Bed-Stuy, Brooklyn, and our
first office was located in the
Lower East Side,” she explained.
“Later, we moved our
headquarters to Greenpoint,
Brooklyn.
Read More
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Why is vintage audio
equipment booming?
Mars Tapes in Manchester is the
last shop in the UK that just
sells music on cassette tapes in
the UK, according to co-owner
Alex Tadross. Business is
booming: “When the Oasis tour
was announced we sold out of
pretty much anything Oasis.
Everything flew out," he says.
Read More
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Why Asics continues to focus
on mental health to
differentiate itself from
competition
Inspired by Dove’s 20-year Real
Beauty campaign, Asics intends
to build a mental health
platform that spans decades.
Read More
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State Bank of India
recently (in November 2024)
raised Rs 2,000 crore through
its third climate fund from
investors.
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In November 2024,
Capgemini India
partnered with the Atal
Innovation Mission (AIM) of
NITI Aayog to launch the
fourth cohort of Community
Innovator Fellows (CIFs).
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Rio Money has partnered
with Yes Bank Limited and the
National Payments Corporation
of India (NPCI) to launch its
co-branded credit card.
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Prime Minister Narendra
Modi
inaugurated the first-ever
Bodoland Mohotsav at the KD
Jadhav Wrestling Stadium in
New Delhi.
-
According to Moody’s Ratings,
India’s Gross Domestic Product
(GDP) growth rate is
6.6%
for Calendar Year 2025 (CY25)
and 6.5% for CY26
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GMR Hyderabad International
Airport Limited, Telangana,
has recently won the Airport
Excellence Award at the Saudi
Airport Exhibition 2024.
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Indian Oil Corporation
Limited
has organized the 27th Energy
Technology Meet (ETM 2024) in
collaboration with the Centre
for High Technology (CHT) in
Bengaluru, Karnataka.
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India's first 'Writer's
Village' was inaugurated in
Dehradun to encourage
creativity and provide a
supportive space for writers
from across the nation.
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Laqshya Media Group Campaigns
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In November 2024, Laqshya
Media Group executed various
campaigns for
Jeep, Godrej Properties,
Netflix, Meenakshi
Constructions, Chivas,
Tanishq (Rivaah), British
Airways, Centurion
University, Zoho, Johnnie
Walker, JO Soaps, Toyota,
Yamaha, Raga by Titan,
Volkswagen, Indian Oil
Corporation Ltd., Tanishq
(Nav-raani), Taneira, TVS
Properties, and Titan
Eye+
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❯
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“The best way to predict the
future is to create it.”
— Peter Drucker
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Editorial team : Yuvrraj
Agarwaal and Aachal Shah.
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