August 2024

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

A New Benchmark in Workplace Excellence and Industry Evolution

As we enter August 2024, it's a moment of great pride and reflection for Laqshya Media Group as we celebrate a significant milestone—being certified as one of the 'Happiest Places to Work' in India. This achievement is not just a testament to our commitment to creating a positive and nurturing workplace, but also a reflection of the values we uphold across our various divisions. It's a recognition that comes from the heart of our organization—our people, whose feedback and satisfaction have been instrumental in earning this honor.

The broader industry is also in a state of dynamic change. The rapid growth in India’s food services market and the increasing importance of hyperlocal advertising underscore the need for agility and innovation. Globally, trends like generative AI in marketing and the strategic use of DOOH during cultural moments are reshaping how brands connect with audiences.

This edition of Clickthru challenges us to think beyond the status quo. As we navigate these industry shifts, our focus should be on harnessing new technologies and strategies to drive impact. Let’s continue to build environments—both within our workplaces and in our market approaches—that not only respond to change but also set new benchmarks for success.

Best wishes,

Laqshya Media Group

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

A New Benchmark in Workplace Excellence and Industry Evolution

Hi all,

Welcome to the July 2024 edition of Clickthru, where we bring you the latest developments and achievements from the media and advertising industry. This month, we are thrilled to highlight the dynamic events and innovations that are shaping our future.

Our cover story features the vibrant ABFL Day 2024, orchestrated by Laqshya Live Experiences, which brought together over 1400 employees of Aditya Birla Finance for a memorable two-day celebration. This event, filled with cultural showcases and inspiring talks from personalities like Boman Irani and K.L. Rahul, exemplifies the power of live experiences in fostering community and corporate spirit.

As we reflect on these developments, it becomes evident that our industry is at a critical juncture where creativity meets technology. The fusion of traditional and digital marketing techniques is not just a trend but a necessity for staying relevant in a rapidly changing landscape. It is essential for us to continually adapt and embrace these innovations, as they offer new avenues for engagement and growth.

Best wishes,

Laqshya Media Group

Cover Story

Laqshya Media Group is now 'Happiest Places to Work'
certified in India

Achieving this certification involved a thorough evaluation of Laqshya Media Group's workplace wellness, employee involvement, and overall happiness levels. The rigorous process, based on authentic employee feedback and satisfaction, included insights from over 250 employees across various divisions such as Laqshya Solutions, Laqshya Live Experiences, Laqshya Hyderabad Airport Media, Laqshya Assets, Inventech, Laqshya Public Relations, Laqshya Digitalabs, and Laqshya Event Capital.

Reflecting on this achievement, Atul Shrivastava, CEO of Laqshya Media Group, remarked, “While we've always focussed on creating Laqshya as one of the most preferred places to work with a smile on the face of every teammate, this certification is a true reflection of our success in achieving our objective. From offering flexible work arrangements to promoting continuous learning and development, we strive to ensure that our team members thrive both personally and professionally. We are happy to be recognised as one of the Happiest Places to Work in India and remain dedicated to fostering a culture of well-being, positivity, and excellence. Our commitment to our employees’ happiness and growth is unwavering, and we look forward to continuing this journey together,” Shrivastava said.

Namrata Tata, Managing Partner and Co-founder, Happiest Places to Work added, “Laqshya Media Group has demonstrated exemplary dedication to creating a supportive and appreciative workplace. Their outstanding scores in Gratitude, Acknowledgement and Courage are a clear indicator of their commitment to fostering a culture of recognition and empowerment. We are delighted to certify Laqshya Media Group as one on the Happiest Places to Work® and look forward to seeing their continued success in promoting employee well-being.”

Indian Marketing News

Canva unveils first local brand campaign in India

Canva's latest brand campaign, 'Dil Se, Design Tak', highlights the power of using Canva to transform ideas into reality; encouraging individuals from small to large enterprises in India to unleash their creativity at work. Read More

Fujifilm once struggled to sell cameras. Now, it can't keep up with demand

To survive, Fujifilm tapped its expertise in film chemicals to shift into healthcare applications,a strategy also adopted by domestic competitors Read More

India’s food services market set to nearly double to ₹9 trillion by 2030: report

India's food services market is expected to grow to 9 trillion by 2030 from ₹5.5 trillion currently on the back of increasing affluence, rising digitization, Read More

India’s influencer marketing industry to swell to ₹34 billion by 2026

India’s influencer marketing industry is expected to swell to ₹34 billion by 2026, from ₹19 billion in 2023, as businesses increasingly turn to social-media Read More

Lotte India and Havmor Ice Cream announce merger

Lotte Wellfood announced the move as part of its strategic initiative, One India, that aims to enhance its brand presence and secure growth momentum in the Indian confectionery & ice cream market Read More

How Adidas earned its stripes in India

During the annual investor call, when Bjørn Gulden, CEO, Global Brands, Adidas was asked about gowing the brand's presence Read More

MobiKwik boosts ad spend to race ahead in digital wallet business

According to the latest PPI statistics released by the RBI, MobiKwik has moved from owning 5% share of all PPI wallet transactions (in value terms) in February this year to about 23% in May, leaving Paytm, IDFC First bank and ICICI Bank behind. Read More

'Manthan' returns in time for Amul's global launch & to retell its story to new-gen Indian consumers

Mero Gaam Katha Parey. It’s a song people across generations are familiar with. Originally part of the 1976 film Manthan, over the years the song went on to feature Read More

Hyperlocal tastes, identities get more and more play in Indian advertising

Localism is making headway in as Indian companies increasingly adapt their messages to resonate with hyperlocal tastes and community identities, a ToI report (by Rupali Mukherjee) said on July 5. Read More

Gen Z to help India's travel spending expand 9% a year: McKinsey Report

New Delhi: A new generation of travellers benefitting from India's strong GDP growth of over 6% a year Read More

RIL Retail opens 1,840 new stores in FY24

Reliance Retail reported launching 1,840 new stores in FY24 and hitting a milestone of 300 million customers, the conglomerate's annual report said. Their retail business saw a YoY EBITDA growth of 28.4%, reaching Rs 23,802 crores. Read More

India’s retail market to touch $2 trillion by 2033, says BCG

New Delhi: India's retail market is poised for transformative growth, with projections indicating a leap to an impressive $2 trillion within the next decade, Read More

Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years

Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far Read More

Global Marketing News

Beyond the billboard: The impact of DOOH during big cultural moments

Here, members of IAB UK’s DOOH Group share innovative strategies and success stories that highlight how DOOH can elevate advertising efforts during significant cultural moments. Read More

How Coca-Cola bottled the vibrancy of Africa for its latest creation

Coca-Cola today (May 23) unveiled its latest flavor from its Creations platform, Coca-Cola Wozzaah Zero Sugar,which looks to celebrate the vibrancy and dynamism of the entire African continent. Read More

GenAI can increase marketing productivity by 40% in 5 years

Using generative artificial intelligence can increase a company’s marketing productivity by more than 40% by 2029. Companies should prepare staff for fundamental job changes, which may necessitate upskilling, reorganisation, Read More

LG fuels positivity on social media with ‘Optimism your feed’ playlist

The playlist is meant to spur the generation of more positive content by algorithms and is backed by research indicating that social media is often a source of anxiety. Read More

Audible brings storybooks to life with innovative global AR campaign

The out-of-home effort leverages GroupM’s WinDOOH technology to transport consumers to fantastical words inspired by popular Audible titles without the use of a mobile device. Read More

Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story

“Kickstarter was born in Bed-Stuy, Brooklyn, and our first office was located in the Lower East Side,” she explained. “Later, we moved our headquarters to Greenpoint, Brooklyn. Read More

AI and tech innovations at Paris 2024: A game changer in sport

With applications ranging from athlete safeguarding to enhanced broadcast experiences and efficient energy management, artificial intelligence (AI) and technology innovations are set to transform some aspects Read More

Why Asics continues to focus on mental health to differentiate itself from competition

Inspired by Dove’s 20-year Real Beauty campaign, Asics intends to build a mental health platform that spans decades. Read More

Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028,

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Read More

How Coca-Cola bottled the vibrancy of Africa for its latest creation

Social media advertising forecasted to grow 14.3% this year

Social media is now the largest advertising channel worldwide having overtaken paid search and is forecast to total $247.3 billion this year, up 14.3% year-on-year. Read More

LG fuels positivity on social media with ‘Optimism your feed’ playlist

The playlist is meant to spur the generation of more positive content by algorithms and is backed by research indicating that social media is often a source of anxiety. Read More

Trivia

On July 29, 2024, the Securities and Exchange Board of India (SEBI) has unveiled an Artificial Intelligence (AI)-based chatbot named SEVA (Sebi’s Virtual Assistant) to assist investors in accessing information and responses on various processes.
Netflix has recently (in July’24) signed an MoU to launch “The Voicebox”, an upskilling program for voice-over artists in India.
Chennai, Tamil Nadu based Shriram Group has obtained approval from the Reserve Bank of India (RBI) to enter the Asset Reconstruction (ARC) sector in the financial year 2024-2025 (FY25).
India has become the world’s second-largest aluminium producer, with a 1.2% increase in production to 10.43 lakh tons in the first quarter of FY 2024-25.
Axis Bank has recently (in July’24) partnered with Paytm to provide Point-of -Sales (POS) solutions and Electronic Data Capture (EDC) devices or card machines to the bank and its merchant networing to NITI Aayog report, India has set a target to achieve 500 billion US dollar in electronics manufacturing in value terms by 2030.
The 8th Edition of the Indian Mobile Congress (IMC), under the theme ‘The Future is Now’, is set to be held from 15th to 18th October 2024 in New Delhi, Delhi.
Jio Financial Services Limited has recently (in July’24) received the Reserve Bank of India (RBI) approval to become a Core Investment Company (CIC).

Laqshya Media Group Campaigns

In July 2024, Laqshya Media Group executed various campaigns for ICICI Bank, Acko, Titan Watches, Maruti Suzuki, Signature, Tanishq, Sanofi, GRT Jewellers, EbixCash, Aditya Birla Capital, Yamaha, Taneira, Prince Pipes, Titan (Sonata), Titan Eye+, JO Soap, and Toyota.