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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
AI vs. Human Expertise: The Battle for
the Future of Business
As AI technology continues to advance at an
unprecedented pace, it raises the question:
Is AI the future of business, or will human
expertise always defy time? While AI has the
potential to revolutionize industries and
streamline processes, human expertise
remains
indispensable for creativity, intuition, and
emotional intelligence
AI has made significant strides in areas
such
as data analysis, automation, and
decision-making.
For instance, AI-powered tools can analyze
vast
amounts of data, identify patterns, and make
predictions with remarkable accuracy. This
enables
businesses to optimize operations, reduce
costs,
and stay competitive in a rapidly evolving
market.
However, human expertise remains crucial for
tasks
that require creativity, empathy, and
complex
problem-solving. For example, while AI can
generate
content based on data and algorithms, it
cannot
match the creative flair and emotional depth
of human writers.
Similarly, AI may struggle to navigate the
nuances of
human emotions and cultural contexts, which
are essential
for effective communication and
collaboration.
In conclusion, the future of business lies
in the
harmonious coexistence of AI technology and
human
expertise. By leveraging the strengths of
both AI
and human intelligence, businesses can
unlock new
levels of innovation, productivity, and
growth.
The key to success lies in fostering a
culture of
collaboration, continuous learning, and
adaptability,
ensuring a bright and prosperous future for
all.
Best wishes,
Laqshya Media Group 
|
|
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
AI vs. Human Expertise: The Battle for
the Future of Business
|
|
|
As AI technology continues to advance at an
unprecedented pace, it raises the question:
Is AI the future of business, or will human
expertise always defy time? While AI has the
potential to revolutionize industries and
streamline processes, human expertise
remains
indispensable for creativity, intuition, and
emotional intelligence.
AI has made significant strides in areas
such
as data analysis, automation, and
decision-making.
For instance, AI-powered tools can analyze
vast
amounts of data, identify patterns, and make
predictions with remarkable accuracy. This
enables businesses to optimize operations,
reduce
costs, and stay competitive in a rapidly
evolving market.
However, human expertise remains crucial for
tasks t
hat require creativity, empathy, and complex
problem-solving.
For example, while AI can generate content
based on
data and algorithms, it cannot match the
creative
flair and emotional depth of human writers.
Similarly,
AI may struggle to navigate the nuances of
human emotions
and cultural contexts, which are essential
for effective
communication and collaboration.
In conclusion, the future of business lies in the harmonious coexistence of AI technology and human expertise.
By leveraging the strengths of both AI and human intelligence, businesses can unlock new levels of innovation,
productivity, and growth. The key to success lies in fostering a culture of collaboration,
continuous learning, and adaptability, ensuring a bright and prosperous future for all.
Best wishes,
Laqshya Media Group
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Chandrika Soaps launches a state-wide
campaign in Maharashtra.
Chandrika, the iconic handmade Ayurvedic soap with a legacy of over 80 years from the
esteemed house of Wipro Consumer Care and Lighting, aimed to penetrate to new markets
and resonate with a wider audience with its latest campaign in Maharashtra.
Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group
orchestrated an innovative campaign incorporating cutting-edge technologies
and strategic approaches.
Laqshya's in-house proprietary tool,
SHARP, was the
backbone of the campaign's success. This
powerful tool
allowed the team to identify ideal
locations in Maharashtra
that aligned with the target audience's
preferences.
The campaign was executed with a
strategic mix of formats,
including Billboards, Bus Wraps, Digital
screens, Railway Station Media,
and Metro Media. The strategic media mix
optimised budget utilisation and
enthralled the audience with captivating
3D visuals that eloquently
portrayed Chandrika's rich heritage and
Ayurvedic essence.
The campaign's creative prominently
integrates #ApneDeshkaGlow, forging
a deep connection with the audience
through diverse out-of-home tools while
encouraging dynamic engagement across
social media platforms
Amarjeet Hudda, Chief Operating Officer
of Laqshya Solutions,
added, “Collaborating with Wipro
Consumer Care and Lighting on
this prestigious campaign has been an
incredible experience.
We are proud to have contributed to
Chandrika's legacy and
extend its presence to the people of
Maharashtra.”.
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Mumbai's
Dabbawalas become network reporters for
Vi
In a constantly moving city such as Mumbai,
millions of dreams & ambitions rely on a strong
mobile network. With narrow crowded lanes,
and open, wide expressways, local trains -
Mumbai needs
Read More
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Mumbai’s
Dabbawalas become network reporters for
Vi
In a constantly moving city such as Mumbai,
millions of dreams & ambitions rely on a strong
mobile network. With narrow crowded lanes,
and open, wide expressways, local trains -
Mumbai needs
Read More
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Driving with
the times
Closing the feedback loop can be notoriously
challenging. With artificial intelligence (AI)
at their disposal,
that’s the first frontier most brands are
looking to conquer.Read More
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Driving with
the times
Closing the feedback loop can be notoriously
challenging. With artificial intelligence (AI)
at their disposal, that’s
the first frontier most brands are looking to
conquer.Read More
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|
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Empowering brands: the dynamic synergy of
advertising and PR in modern communication
Public Relations comes with its advantages and
disadvantages. One limitation is that you can't
entirely control the content, timing, or
guarantee message delivery
Read More
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Empowering brands: the dynamic synergy of
advertising and PR in modern communication
Public Relations comes with its advantages and
disadvantages. One limitation is that you can't
entirely control the content, timing, or
guarantee message delivery Read More
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International
brands share in retail leasing going
up
Global brands now occupy a quarter of the retail
space in India, which has increased 1100 basis
points
from a year ago. The surge in global brands
leasing was from
Read More
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International
brands share in retail leasing going
up
Global brands now occupy a quarter of the retail
space in India, which has increased 1100 basis
points
from a year ago. The surge in global brands
leasing was from
Read More
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Fintech
platform OneCode rebrands as ZET
ZET aims to bridge the gap between financial
products and its potential customers in tier-2,
3, and 4 cities
of India through a digitised network of sales
and financial agents
Read More
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Fintech
platform OneCode rebrands as ZET
ZET aims to bridge the gap between financial
products and its potential customers in tier-2,
3, and 4 cities of
India through
Read More
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Škoda Launches
Latest Marketing Campaign Strategy
For Indian Market, Here's All You Need To
Know
The top car manufacturer Skoda has announced the
latest brand strategy for Indian Auto Market
named
Read More
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Škoda Launches
Latest Marketing Campaign
Strategy For Indian Market, Here's All You
Need To Know
The top car manufacturer Skoda has announced the
latest brand strategy for Indian Auto Market
named
Read More
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In-depth: D2C
brands earmark 30-40% of annual marketing
budget for festive season
Anticipating over 30% growth during the festive
season, D2C brands have increased investments in
enhancing brand visibility, performance
marketing, and more Read More
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Crocs
collaborates with Zomato to embrace the
monsoon vibe in style
This collaboration between the two beloved
brands turns the Zomato rider into a classic
clog whenever it rains, using the tagline
Read More
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Crocs
collaborates with Zomato to embrace the
monsoon vibe in style
This collaboration between the two beloved
brands turns the Zomato rider into a classic
clog whenever it rains, using the tagline
Read More
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In-depth: D2C brands earmark 30-40% of
annual marketing budget for festive season
Anticipating over 30% growth during the festive
season, D2C brands have increased investments in
enhancing brand visibility, performance
marketing, and moreRead More
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AI and Machine Learning set to drive India's
$8 billion digital advertising industry, say
experts
AI and operational machine learning are expected
to transform the communication sectors,
including advertising
and PR. These technologies have
Read More
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AI and Machine Learning set to drive India's
$8 billion digital advertising industry, say
experts
AI and operational machine learning are expected
to transform the communication sectors,
including advertising
and PR. These technologies have Read More
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Digital audio
ads forecasted to see continued growth
Growth in digital audio advertising continues
with momentum, according to advertising giant
Group M’s This Year Next Year 2023
mid-year forecast. The sector grew 19.4% in
2022.
Read More
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Digital audio
ads forecasted to see continued growth
Growth in digital audio advertising continues
with momentum, according to advertising giant
Group M’s This Year Next Year 2023
mid-year forecast. The sector grew 19.4% in
2022.
Read More
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AI’s impact on
the advertising business
The focus on artificial intelligence will have
an impact both on search advertising and
rationality in the advertising business,
forecasts and surveys show. Ad revenue growth
should return to some kind of normality during
the second half of y
Read More
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AI’s impact on
the advertising business
The focus on artificial intelligence will have
an impact both on search advertising and
rationality in the advertising business,
forecasts and surveys show. Ad revenue growth
should
return to some kind of normality during the
second half of
Read More
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|
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Birds Eye owner
to hike ad spend by 70% to boost volume and
share growth
Nomad Foods will launch advertising and
promotions blitz in the third quarter as it
targets market
share growth throughout the rest of the year.
Read More
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Birds Eye owner
to hike ad spend by 70% to boost volume and
share growth
Nomad Foods will launch advertising and
promotions blitz in the third quarter as it
targets market share growth
throughout the rest of the year.
Read More
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Which brand had
the best response to Ikea’s huge blue bag?
The 19-foot sculpture has the Empire State
Building, HBO and Mint Mobile talking.
Read More
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Which brand had
the best response to Ikea’s huge blue bag?
The 19-foot sculpture has the Empire State Building,
HBO and Mint Mobile talking.
Read More
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4 AI
categories impacting marketing: Workflow
automation and RPA
Learn how AI-driven workflow automation enhances
marketing outcomes and ways to maximize the
benefits of automated processes
Read More
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4 AI categories
impacting marketing: Workflow automation and
RPA
Learn how AI-driven workflow automation enhances
marketing outcomes and ways to maximize
the benefits of automated processes
Read More
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-
With a valuation of $ 1.7 billion, Goldman
Sachs has acquired the gamified learning
platform Kahoot.
-
In Financial Year 2022-23, Government
e-marketplace (GeM) registered its highest
ever Gross Merchandise Value of ₹ 2,01,113
crore
-
As per PepsiCo, Sting is their fastest
growing beverage brand in India.
-
Reliance Retail is now the largest organised
retailer in India. Approximately 18,550
retail stores are part of this chain as of
June 23
-
Tata Group has announced plans to build a 40
GW battery cell Gigafactory in United
Kingdom.
-
Micron is set to establish India’s first
semiconductor plant in Gujarat state.
-
Budget hotel chain has launched a premium
brand of resorts and luxury hotels under the
Palette brand name Oyo Group.
-
The new name for Sundaram Clayton Ltd is TVS
Holdings Ltd.
-
‘MPOWER Measures’, which are seen in the
news, are associated with the World Health
Organization.
-
Foxconn subsidiary inked ₹1,600 crore deal
with Tamil Nadu state to set up electronic
components manufacturing facility.
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Laqshya Media Group Campaigns
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During the month of
July 2023, Laqshya
Media Group executed
various
prominent campaigns
for
Jupiter 125,
Nirapara,
Santoor, Air
Arabia, Hyundai
Exter,
Fastrack
(Analogue
Watches),
Yamaha, Fastrack
(Smart Watches),
Maruti Suzuki
(Invicto),
Sunshine
Hospital, Acko,
Godrej
Riverhills, Zee
Keralam, ZEE5
Tamil, Zee
Kannada,
OnEMI Technology
(Ring–Personal
Loan App),
Skoda, DMart,
Zee Bangla, Sony
LIV, Tata Motors
(Tiago EV),
Nykaa, Aditya
Birla Capital,
Titan (Zoya),
and HSBC
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Caption
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❮
❯
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“Success is not
final; failure is
not fatal: It is the
courage to continue
that
counts”.
— Winston S.
Churchill
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Editorial team: Yuvrraj
Agarwaal,
Leechie Arora and Aachal
Shah
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