April 2023

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While we all know that India achieved a significant accomplishment at the 95th Academy Awards for Best Original Song for 'RRR' and Best Documentary Short Film for 'The Elephant Whisperers'. However, what was more interesting is that the films share a common thread: Amplifying India's global communication on diversity and inclusion.

The Indian cinema industry has always contributed immensely to the world's understanding of India & actors have been great mediums to communicate in never-before-seen & unique ways.

In contemporary times, India has taken nascent but concrete steps towards communicating globally through cinema, a virtual medium, while showcasing inspiring stories.

By communicating the importance of India's tribal communities and exploring contemporary lessons, such as sustainability, in a unique and simple manner. Indian cinema has received recognition in the past at the Academy Awards, but these recent wins are special because they aim to enable social cohesion and bridge social divisions.

Best wishes,

Laqshya Media Group

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Back to Business!

The Indian cinema industry has always contributed immensely to the world's understanding of India & actors have been great mediums to communicate in never-before-seen & unique ways.

In contemporary times, India has taken nascent but concrete steps towards communicating globally through cinema, a virtual medium, while showcasing inspiring stories.

Best wishes,

Laqshya Media Group

Cover Story

Laqshya Pitch CMO Awards 2023 celebrates the finest marketing leaders.

The Laqshya Pitch CMO Awards 2023 celebrated the best minds in the marketing industry in India in Mumbai. The dazzling awards night was graced with the presence of top leaders, industry heads, and experts from wide cross-section of marketing, media, and brands.

The awards recognize marketing leaders for their exceptional and innovative marketing efforts. The Laqshya Pitch CMO Awards celebrate the stars of the marketing domain for their outstanding creativity, strategic thinking, and impactful content.

The title sponsor of the event was Laqshya Media Group, and it was co-powered by Vserv, WebEngage, and Bharat Express. The growth partner of the event was Mobavenue and the performance partner was Admattic.

The marketing leaders were recognized across 13 different categories for their outstanding work throughout 2022. The winners are decided by some of the finest minds in the industry for their work in the past year, using a set of metrics based on performance, marketing strategies, financials, and in-category success.

Indian Marketing News

'India's fashion market is worth $50 bn'

Globally, fashion is a $2.5 trillion industry, segmented in a variety of different elements, with luxury fashion at the very top, and witnessing extraordinary acceleration over the last couple of years. This is a reflection of the wealthier segments of our society, Read More

'India's fashion market is worth $50 bn'

Indian outbound travel to grow faster than most western mkts

As the global travel market recovers to pre-pandemic levels, one company said the Indian outbound travel market is so promising that it is expected to outpace many other countries, faster than almost any market in the west. Read More

Indian outbound travel to grow faster than most western mkts

Hassle-free payment, focus on cybersecurity to help promote growth of retail sector: report

Focus on hassle-free online payment mechanisms, and sustainability would help the country's fast-growing retail sector register a healthy growth rate, Read More

Hassle-free payment, focus on cybersecurity to help promote growth of retail sector: report

Focus on hassle-free online payment mechanisms, and sustainability would help the country's fast-growing retail sector register a healthy growth rate, Read More

Campa has to go beyond invitation price to build the brand

Campa Cola relaunch at an invitation price of 200 ml at ₹10, and 500 ml at ₹20 is clearly aimed at taking on rivals Coca-Cola and Pepsi head-on. Reliance is a master at disrupting existing categories with its entry level pricing Read More

Campa has to go beyond invitation price to build the brand

Here's How Much India's Top Ecommerce Startups Spent On Marketing In FY22

According to Inc42 data, the top 19 ecommerce startups 10 unicorns and nine soonicorns picked for this analysis spent INR 7,215.83 Cr (around $875.6 Mn) on advertising, Read More

Here's How Much India's Top Ecommerce Startups Spent On Marketing In FY22

According to Inc42 data, the top 19 ecommerce startups 10 unicorns and nine soonicorns picked for this analysis spent INR 7,215.83 Cr (around $875.6 Mn) on advertising, Read More

Blending tech creativity: The new winning formula in marketing

The digital media and marketing is increasingly ruling the roost. A recent report – TheCMOSurvey – says that marketers currently spend 17 per cent of their marketing budget on social media Read More

Blending tech creativity: The new winning formula in marketing

Global Marketing News

International Marketing: How To Maximize Your Global Reach

International marketing can be a massive project and intimidating at first. Read this article to explore the ins and outs of the process and learn how to take your brand global. Read More

International Marketing: How To Maximize Your Global Reach

International marketing can be a massive project and intimidating at first. Read this article to explore the ins and outs of the process and learn how to take your brand global. Read More

Digital Advertising and Marketing Global Market to Reach $1.5 Trillion by 2030: Influencer Marketing is Powerful Weapon for Digital Marketing Teams

The U.S. Market is Estimated at $223.2 Billion, While China is Forecast to Grow at 14.2% CAGR Read More

Digital Advertising and Marketing Global Market to Reach $1.5 Trillion by 2030: Influencer Marketing is Powerful Weapon for Digital Marketing Teams

The U.S. Market is Estimated at $223.2 Billion, While China is Forecast to Grow at 14.2% CAGR Read More

Hyundai Motor Group to invest $18 billion in South Korean EV industry by 2030

The auto group, which houses luxury brand Genesis, besides Hyundai and Kia, also announced that it plans to expand annual EV production Read More

Hyundai Motor Group to invest $18 billion in South Korean EV industry by 2030

The auto group, which houses luxury brand Genesis, besides Hyundai and Kia, also announced that it plans to expand annual EV production Read More

Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts

The third-party aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform. Read More

Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts

The third-party aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform. Read More

Trivia

'Mahila Nidhi' is the first ever women's cooperative fund launched by Rajasthan.
Reusable Launch Vehicle Autonomous Landing Mission (RLV LEX) was conducted recently by ISRO in collaboration with the DRDO and IAF.
The World Bank approved a 100 million USD loan for the implementation of the Odisha State Capability and Resilient Growth Program.
Pune city is the host of the second edition of 'The Africa-India Field Training Exercise' AFINDEX-2023.
New India Literacy Programme is a Centrally Sponsored Scheme launched by the Indian government. It will be implemented over five years from the FYs 2022-23 to 2026-27.
A Space System Design Lab has been inaugurated in Ahmedabad, Gujarat recently. It aims to promote growth and increase contribution of private sector space firms in India.
The first International Quantum Communication Conclave was held on March 28 and 29 this year in Delhi.
Indian Navy's First Training Squadron (1TS), which is based in Kochi, is part of the Southern Naval Command, the Indian Navy's Training Command.
Microsoft for their Office 365 has launched an AI assistant named Copilot that will help the user of its popular software to automate some routine tasks.
Crompton Greaves and Gandhimathi Appliances have announced a merger via a stock swap.

Laqshya Media Group Campaigns

During the month of March 2023, Laqshya Media Group executed various prominent campaigns for Acko, Chandrika, Pernod Ricard (Absolut), Diageo (Royal Challenge), Diageo (Johnnie Walker), Sabyasachi, Nissan Magnite, Citroën, Maxkleen, Daikin, Santoor, Reserve Bank of India, TVS Motors, Rainbow Hospital, Škoda Auto, Trilight, Rana Naidu, Tecno, Hyundai Verna, and Physics Wallah.