In 1997, Alok Jalan & Anup Jalan together founded the Outdoor Media Agency that is today known as ‘ Laqshya Media Group’. Starting with no clients and a staff of two, he built his company into one of the largest Independent Media Conglomerate with more than 22 offices and 300 + employees. The journey took a leap when Atul Shrivastav took over as the CEO of the organization and together with Alok Jalan has been driving the Company’s growth.
Today, the 2 decade old agency is recognized as a brand-focused agency that is known for its work and integrity both. The Group’s ethic based business services has always been the most talked about aspect in the Industry.
From providing unmatched outdoor solutions that is backed by Research, Innovation & Technology to acquiring media assets with a purpose, Laqshya went on to become a powerhouse of Outdoor Solutions in the world of OOH.
Laqshya was the only OOH company to have attracted private equity investment from domestic and International private equity players. Laqshya Media Group took a leap in 2007 when it ventured in the Ambient Space by creating Laqshya Hyderabad Airport Media Pvt. Ltd (LHAMPL), which is a 100 per cent subsidiary of Laqshya Media and our exposure to International media started with advertising rights concessionaire for Colombo’s international airport followed by International AC Bus Shelters in Dubai.
After a successful stint in the Outdoor space, Laqshya ventured in the event intellecttual property space in 2012 with Event Capital , a joint venture with Deepak Choudhary, a veteran in the Event Management business. Event capital owns, acquires and licenses IPs. The company currently own around 15 IPs in fashion, sports, music, lifestyle, exhibition, comedy and communication. Some of their renowned IPs are India Kids Fashion week, Bike Festival of India, Big Boys Toys Expo, India football Forum, The Edutainment show etc.
Laqshya further diversified its offering by creating 'Laqshya Live Experiences' (LLE) that is aimed at creating new consumer engagement designs and experiences. The team is led by Navneeth Mohan, an Experiential Marketing expert.
The services were further broadened to include digital marketing by setting up ' Tempus ' with Sai Nagesh.
Today, Laqshya Media Group is a well-diversified marketing communication organization and is at the forefront of setting new benchmarks in every field that it operates in. LMG remains true to Mr Jalan’s vision; To be a knowledge driven and innovative Indian Company that is globally admired and locally respected by its customers, vendors, employees and stakeholders.